We are looking for a motivated and detail-oriented Data and Insights Analyst to support two complementary teams in the Marketing and Experience Design Division (MXD) - Marketing Performance & Analytics (MPA) and Engagement & Outreach (E&O). This temporary contract role provides exposure to event and website analytics, digital and content marketing optimisation, and emerging marketing technologies.

What you will be working on:

a) Marketing Analytics, Research and Implementation for MPA (60%)

. Analyse marketing and website performance data to identify trends, insights and opportunities for optimisation

. Research and evaluate tools, workflows and processes to improve marketing effectiveness across user journeys and touchpoints

. Support the Senior Manager in monitoring and optimising SEO strategies and paid search campaigns

. Analyse website content and performance to support optimisation for AI discoverability

. Support website content development, including banners, infographics and short form copy

. Coordinate with internal stakeholders and vendors to deliver assigned projects and tasks

b) Post Event Analysis and Insights for E&O (40%)

. Standardise data fields for post-event surveys to improve consistency across data collection and analysis

. Collate, clean and analyse post-event survey data, and generate reports with actionable insights for Project Leads

. Develop and maintain dashboards tracking event footfall, attendance trends and survey responses to support data-informed decision making

Requirements

. Minimum 2-3 years of relevant experience in data analytics, marketing research or a related field

. Strong analytical and problem-solving skills, with attention to detail and data accuracy

. Proficient in Microsoft Office, particularly Excel (for data analysis) and PowerPoint (for presenting insights)

. Able to translate complex data into clear and compelling insights for non-technical stakeholders

. Effective written and verbal communication skills, with the ability to present insights confidently to stakeholders

. Strong stakeholder management and coordination skills, with experience working across internal teams and external vendors

. Good visual and design sense, with the ability to produce clear and engaging reports and presentations

. Proactive and organised, with the ability to manage multiple workstreams and deadlines

. Ability to work independently and as part of a team

. Experience with Tableau, Power BI or other data visualisation tools

. Familiarity with marketing performance analytics platforms (such as Google Analytics, Meta Ads Manager)

. Knowledge of SEO, SEM, AEO and GEO principles and tools

. Experience in UI/UX, event analytics or event-related work

. Experience with prompt engineering or AI-assisted content development

. Experience using Python for data analysis, automation or processing large datasets

Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.

Executive/Manager, Data and Insights Analyst (MXD)