Job Summary
We are looking for a creative, strategic, and results-oriented Marketing Manager to develop and execute marketing strategies for the company's personal care products. The Marketing Manager will be responsible for increasing brand awareness, driving customer engagement and sales, managing promotional campaigns, developing digital marketing initiatives, and supporting the company's overall business growth.

Key Responsibilities

Develop and implement comprehensive marketing strategies and annual marketing plans aligned with the company's business objectives.
Plan and execute marketing campaigns to increase brand awareness, customer acquisition, and sales.
Develop promotional strategies for personal care products, including new product launches, seasonal campaigns, discounts, and special offers.
Manage the company's digital marketing activities across social media, websites, online marketplaces, and other relevant platforms.
Develop engaging marketing content, including product descriptions, promotional materials, social media content, advertisements, and marketing communications.
Manage social media accounts and coordinate content calendars, campaigns, and customer engagement activities.
Monitor digital marketing performance, including website traffic, engagement, leads, conversions, and campaign results.
Conduct market research to understand customer preferences, purchasing behavior, market trends, and competitor activities.
Develop strategies to strengthen the company's brand positioning and market presence.
Coordinate advertising campaigns across online and offline channels.
Work closely with the Sales Manager and retail team to develop marketing initiatives that support sales targets.
Plan and coordinate product launches, promotional events, retail campaigns, exhibitions, and other marketing activities.
Develop marketing materials such as brochures, flyers, posters, catalogues, product displays, and promotional content.
Coordinate with external agencies, designers, influencers, media providers, and other marketing partners when required.
Manage the company's marketing budget and monitor campaign expenditure.
Track and analyze marketing performance and prepare regular reports for management.
Use customer and sales data to evaluate campaign effectiveness and identify opportunities for improvement.
Monitor competitor marketing activities, pricing, promotions, and product launches.
Develop customer loyalty, retention, and engagement initiatives.
Ensure all marketing communications accurately represent the company's products and comply with internal guidelines.
Identify new marketing channels and opportunities to expand the company's customer base.
Support management in developing long-term brand and business growth strategies.
Perform other marketing and business development duties as assigned.

Requirements

Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field preferred.
Minimum 3-5 years of relevant marketing experience, preferably with managerial or team-lead experience.
Experience in personal care, beauty, cosmetics, skincare, FMCG, retail, or consumer products is highly preferred.
Proven experience in developing and implementing successful marketing campaigns.
Strong knowledge of digital marketing, social media marketing, content marketing, and online advertising.
Good understanding of consumer behavior, retail marketing, and brand development.
Strong analytical skills with the ability to interpret marketing and sales data.
Excellent written and verbal communication skills.
Strong creative thinking and ability to develop engaging marketing concepts.
Experience managing marketing budgets and external vendors or agencies.
Familiarity with platforms such as Meta, Instagram, TikTok, Google Ads, and other digital marketing channels is an advantage.
Knowledge of basic graphic design, content creation, photography, or video production is an advantage.
Proficient in Microsoft Office and familiar with marketing analytics and reporting tools.
Strong project management, organizational, and time-management skills.
Ability to manage multiple campaigns and deadlines simultaneously.
Strong leadership, interpersonal, and teamwork skills.
Commercially minded with a strong focus on measurable business results.

MARKETING SUPERVISOR