Marketing Automation, customer data campaign data tags pixels cookies and SDKs, campaign activation tracking, web app tracking concepts, SQL data validation, lifecycle marketing personalization, analytics algorithms segmentation recommendation logic offer eligibility prioritization and measurement, Martech AdTech digital marketing, enterprise marketing cloud campaign orchestration platforms, next-best-action customer decisioning, campaign operations, BSS OSS fulfilment product catalogue order management and service orchestration concepts, consent contact policy and reporting flows, enterprise architecture system integration APIs data flows field mappings