This part-time contract role is focused on driving paid media performance for domestic services in the UAE through Snapchat and TikTok Ads. The specialist will be responsible for end-to-end campaign management, from setup to daily optimisation, ensuring campaigns are tailored to both Arabic and English-speaking audiences. The position requires hands-on expertise in Ads Manager, event tracking, and audience targeting, with a strong emphasis on results-driven strategies for the UAE market.

Deliverables

Set up and configure Snapchat and TikTok Ads Manager accounts for campaign deployment
Implement Pixel/CAPI and event tracking for accurate conversion measurement
Develop and segment audiences for both Arabic and English UAE demographics
Manage campaign budgets, bidding strategies, and retargeting initiatives
Conduct creative testing and optimise ad creatives for maximum engagement
Monitor campaign performance daily and adjust strategies for optimal results
Generate regular performance reports with actionable insights

Requirements

Proven experience managing Snapchat and TikTok Ads campaigns in the UAE market
Strong understanding of paid media strategy, audience segmentation, and retargeting
Proficiency in Ads Manager, Pixel/CAPI setup, and event tracking
Fluency in Arabic and English preferred
Experience with domestic services or Tadbeer sector is highly desirable
Ability to work independently and deliver results under tight deadlines
Strong analytical skills and attention to detail
Availability for part-time, contract-based work

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Freelance Marketing - Part-time