Job scope:

Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.

Heineken®

Commercial development of overall brand and range performance in APAC region

Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)

Tiger Beer

Campaign development for Global Tiger, such as:

Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
Other responsibilities for Football Platform:
Day-to-day project management of Tiger x Man Utd and Tiger x Spurs football sponsorship
Planning of local markets rights utilisation, specifically Football Experience Trips to Manchester and/or London for Man Utd and Spurs matchday experiences
Support in local market football activations with football clubs, ensuring local markets have all the info and material they need, while complying with football clubs IP usage guidelines and commercial partner requirements
Track the latest happenings and brand acts within the world of sports sponsorships to ensure Tiger is aware of industry best practices and are always elevating our sponsorships activations
Innovation Launch: Co-lead development of POSM for new product launch, including delivery of assets & toolkits for market

Individual whom we are looking for:

Pursuing a degree in Marketing, Communications, Business Management or any related field
Previous professional marketing experience would be an added advantage
Strong analytical skills and attention to detail
Excellent verbal and written communication skills
Ability to work independently and collaboratively in a fast-paced environment
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Strong organisational and project management skills

#HEINEKEN #DoSomethingThatMatters

Trade Marketing Intern

Intern - Trade Marketing