As our Creator Partnerships Lead, you will build Cobo's creator-led growth engine from the ground up - from strategy and creator discovery to early-access programs, launch campaigns, ambassador communities, and performance measurement.

AI products are often best understood when someone shows you how they actually use them. The right creator can turn a new product from something people have heard about into something they understand, trust, and want to try. You will build that ecosystem from zero.

This is a founding, high-ownership role. You will be the strategic owner of creator partnerships, working closely with Product, Marketing, and leadership, while scaling execution through AI-powered workflows, external agencies, and a network of creators across international markets.

Role Responsibilities:

Build the Creator Strategy: Develop and execute a global creator partnership strategy across YouTube, TikTok, Instagram, X, LinkedIn, and emerging platforms.
Build the Network: Identify, recruit, and manage high-potential creators and agencies across AI, productivity, technology, and business.
Own Pre-Launch Partnerships: Build an early-access creator and design-partner program, bringing creators into the product before launch and turning their feedback into product and marketing insights.
Drive Content Creation: Co-create authentic product demos, tutorials, reviews, workflows, and use cases that communicate product value and drive adoption.
Build Long-Term Advocacy: Develop ambassador, affiliate, and referral programs that turn creators into long-term product advocates rather than one-off campaign partners.
Own Performance: Manage creator budgets and track qualified sign-ups, activation, retention, referrals, and creator-driven acquisition to continuously improve ROI.
Build AI-Native Operations: Use AI agents and automation to scale creator research, outreach, campaign management, reporting, and operations efficiently.
Close the Product Feedback Loop: Work with Product to bring creator and user feedback into product development, positioning, and future campaigns.

Role Requirements:

At least 5+ years of experience in creator, influencer, partnerships, growth, or community marketing, ideally within AI, SaaS, productivity, or consumer/prosumer technology.
Proven track record of building creator programs from zero, with concrete results and examples.
Strong existing network of creators and agencies across international markets, particularly in AI, technology, productivity, or business.
Strong understanding of major creator ecosystems, particularly YouTube, TikTok, Instagram, X, and LinkedIn.
Data-driven mindset with hands-on experience in creator attribution, affiliate/referral programs, UTM tracking, or performance measurement.
Strong commercial and relationship-building skills, including creator negotiation, contracts, partnerships, and agency management.
A genuine AI practitioner who actively uses LLMs, AI agents, and automation in your own workflow.
Strong product sense and the ability to turn technical product capabilities into clear, compelling creator stories.

Why Join Us

Build from zero: Create the creator growth engine rather than inherit an existing program.
Own the strategy: Direct ownership across creator partnerships, content, community, and performance.
Work close to the product: Your creator network will help shape the product before and after launch.
AI-native by design: Build a modern creator operation powered by AI, automation, and strategic partnerships.
Global impact: Work with creators and audiences across international markets from day one.