About Univers

Univers combines global operating scale, deep industrial intelligence, and recognition from the institutions shaping energy, technology, and sustainability. The platforms built for the last decade were designed to monitor.

Univers was built to act — not just report.

Univers operates at global scale:

1,070 GW+ Energy assets under AI management
450M+ Connected sensors and devices
800+ Enterprise customers
Leader Gartner Magic Quadrant Leader

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Director – Brand and Communications

About the Role

This role reports to the Global VP of Marketing, responsible increasing the brand equity and communications for the company. This role ensures that a strong brand and communications plan is put in place and executed across the international markets, primarily, Asia including Japan, and Europe.

The ideal candidate is one with a brand and/or media background, who has demonstrated the ability to develop brand and communications campaigns to increase brand equity for pre-IPO companies.

Key Responsibilities

Brand Strategy

Create and lead the vision for brand identity, voice and positioning across all external channels
Champion brand adherence organization-wide across all employees including updating brand guide, developing an internal hub for monitoring one voice across external sales tools

Public Relations

Build relationships with media outlets, craft and handle press releases, secure Tier One and trade media coverage
Explore non-traditional means including influencer-led channels
Develop a clear strategy leading to IPO announcements

Communications

Oversee internal and external messaging, ensuring a clear and consistent voice for campaigns, announcements and stakeholder updates
Develop clear PR and social media communications guidelines
Oversee social media channels to increase followers and share of voice via social media channels

Crisis Management

Lead the response strategy and execution for public relations issues or emergencies to protect the company's reputation

Performance Tracking

Monitor brand awareness, campaigns reach and PR metrics against spend, ROI, contract deliverables and PR metrics to measure success

Qualifications & Experience

8-10 years of proven experience in brand management, public relations or corporate communications
Bachelor's degree in Marketing, Communications, Journalism or a related field (Master's degree is a plus)
Exceptional writing and editing skills with ability to leverage AI tools to increase work effectiveness
Deep understanding of emerging market trends as well as digital and traditional media

What Success Looks Like

Increase in Share of Voice for company market visibility as compared to direct competitors
Brand Sentiment – Positive increase in public and media mentions
Increase customer recognition levels of the brand in market surveys
Audit score of brand voice and asset compliance across departments
Media placement in tier-one publications and syndication and organic articles pick-up
Crisis management – rapid turnaround time to issue official statement
Growth in social followers and speaker invitations for executive leaders
Social engagement rates increase
Referral traffic to website from earned media

Marketing Director - Branding and Communications