Company:

Our client is a high-growth fintech and consumer technology business with an established presence across Singapore and Hong Kong.

The business is entering an important new phase of growth as the way consumers discover, evaluate and engage with financial products changes rapidly. AI is reshaping search and discovery, traditional acquisition channels are becoming more challenging, and new opportunities are emerging across social, content, partnerships, communities and AI-enabled marketing.

This is an opportunity to join a business that is actively embracing this shift and is prepared to rethink how marketing operates from first principles.

The Role:

We are looking for a Chief Marketing Officer to lead the full marketing function and define the next generation of the company's growth playbook.

Reporting directly to the CEO, you will lead across performance, organic, social, content, retention, design and brand, as well as owning the company's rewards and loyalty P&L.

This is not a traditional corporate CMO role.

We are looking for a hands-on builder and operator who is comfortable moving between strategy and execution, challenging established assumptions and creating new approaches where the playbook doesn't yet exist.

Key responsibilities include:

Develop and execute a new marketing and growth strategy for the AI era, moving beyond traditional acquisition models.
Reimagine organic acquisition as search evolves from traditional SERPs towards AI-mediated discovery and new digital surfaces.
Build social and content into scalable acquisition and engagement channels.
Drive greater efficiency and effectiveness across paid performance marketing, with a strong focus on data, unit economics and commercial outcomes.
Develop retention and engagement strategies that increase customer lifetime value and improve the economics of acquisition.
Lead brand, content and design while ensuring these functions remain closely connected to measurable commercial outcomes.
Identify, test and scale new growth channels including partnerships, communities, distribution and emerging platforms.
Own the rewards and loyalty proposition and P&L, using it to strengthen customer engagement and commercial performance.
Build AI-native workflows across marketing, using AI to automate, accelerate and fundamentally rethink how the team operates.
Build and develop a high-performing marketing organisation capable of operating with greater speed, leverage and experimentation.

The opportunity is to define what modern marketing looks like, rather than simply optimise the existing model.

Requirements:

We are looking for a commercially minded marketing leader who can demonstrate that they are already operating effectively in this new environment.

You should bring:

Significant senior marketing leadership experience across multiple disciplines, ideally within fintech, marketplaces, consumer technology, e-commerce or a similarly fast-moving environment.
A proven track record across a broad marketing mix rather than deep experience in only one discipline.
Demonstrable experience of building and scaling growth channels, particularly organic and social, from relatively early stages.
Evidence of how you have already used AI to change the way marketing works — including workflows, automation, content, acquisition, analysis or team productivity.
The ability to demonstrate what you have actually built, implemented and delivered using AI, rather than simply having an interest in emerging technology.
A first-principles approach to marketing, with the ability to question established assumptions and develop new playbooks.
Strong commercial and analytical capability, with a clear understanding of CAC, retention, contribution margins, channel economics and customer lifetime value.
A hands-on mindset. You should be comfortable getting into the detail with your team rather than operating purely at a strategic or board level.
Strong understanding of the changing search and discovery landscape, including AI-mediated search and emerging acquisition channels.
Experience managing and developing high-performing, multidisciplinary marketing teams.
Strong understanding of consumer behaviour in Singapore and Hong Kong.
The curiosity, pace and adaptability to thrive in a high-growth environment where the answers aren't always obvious.

Most importantly, we're looking for someone who is energised by building what doesn't yet have a playbook.

If you have already demonstrated how you are adapting marketing for the AI era, and want the mandate to take that thinking much further. This is an opportunity to shape the future of marketing within a high-growth fintech.