Dusit Thani Laguna Singapore is seeking a dynamic and results-driven Senior Executive or Assistant Manager – MARKETING COMMUNICATIONS (CONTENT & CREATIVE)

to join our Marketing Communication team.

Role Overview

A hands-on content creator responsible for developing compelling, on-brand content that supports the property's commercial, brand and guest-engagement objectives. The role spans copywriting, social media, short-form video, photography/video coordination, website/app content, EDMs, campaign messaging and marketing collateral.

Key Responsibilities

Develop and maintain a monthly content calendar aligned with campaigns, events, need periods and business priorities.
Write and edit content for social media, EDMs, website/app, digital banners, posters, brochures and other Marcom touchpoints.
Turn Rooms, F&B, MICE, Weddings, Spa, Golf and lifestyle offerings into engaging, guest-friendly stories and campaign messages.
Create social-first content including Stories, Reels and short-form videos; develop simple scripts, storyboards and shot lists.
Plan and coordinate photo/video shoots, including creative briefs, mood boards, talent requirements and production schedules; capture basic content where appropriate.
Develop conversion-oriented campaign content with clear value propositions and calls-to-action to support bookings, enquiries and revenue.
Identify and repurpose content from events, partnerships and guest experiences across multiple channels.
Maintain brand consistency, review final content before publication, and manage stakeholders/creative partners to deliver on time.

Job Requirement

Diploma or Degree in Marketing, Communications, Mass Communications, Journalism, Media, Digital Marketing or a related discipline.
Preferably 5–7 years of relevant Marcom, content, social media or editorial experience, with the ability to work independently at Assistant Manager level.
Strong portfolio demonstrating copywriting, social content, campaigns and/or photo-video content development.
Hospitality, lifestyle, travel, F&B, luxury or other consumer-facing experience is advantageous but not mandatory.

Key Skills & Competencies

Excellent copywriting, editing and proofreading skills with strong written English.
Strong understanding of social media and mobile-first/short-form content.
Able to develop concepts, captions, scripts, storyboards, mood boards and creative briefs.
Basic photo/video capture and editing capability; Canva, CapCut and/or Adobe Creative Cloud knowledge is advantageous.
Creative, proactive, commercially aware, organised and confident in managing multiple deadlines and stakeholders.

Key Performance Indicators

Consistent delivery of the agreed content calendar and production plan.
Quality, relevance, accuracy and brand consistency of published content.
Growth of usable photo/video assets and timely delivery across social, campaign, EDM, website/app and event channels.
Content engagement and contribution to traffic, enquiries, bookings and revenue where tracking is available.

Success in this role means becoming the Marcom team's content engine — able to spot a strong story, create or coordinate the right assets, and deliver polished, commercially useful content across channels with minimal supervision

Why Join Us

At Dusit Thani Laguna Singapore, we foster a culture of excellence, collaboration, and genuine Thai-inspired hospitality. Join a team that is passionate about creating exceptional guest experiences while supporting your professional growth and career development.

Assistant Manager - Marketing Communication - Dusit Thani Laguna Singapore