Overall Purpose of the Job

Lianhe Zaobao (LHZB) is Singapore's leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Key Responsibilities

Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
Apply social media best practices to optimise content performance across platforms
Develop platform-specific templates to streamline and enhance efficiency in social content production
Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
Build and foster strong relationship/engagement with social media audiences to grow reach and presence

This is a 2-year contract with a possibility of renewal based on performance and organisational needs.

Required Qualifications

Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
Strong command in English, and basic proficiency in Chinese, both written and spoken
Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
Passionate about current affairs and the social media landscape
Self-motivated and able to work independently and also, connect with people and collaborate as a team
5 day work week on roster [inclusive of 1 weekend day], working hours: 1500 to 0000.