E-Commerce Executive

Overview

We are looking for a results-driven E-Commerce Growth Executive / Specialist to manage and grow our online sales across our website and digital platforms.

In this role, you will be responsible for driving online revenue growth, improving website performance, and executing digital sales strategies and campaigns. You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities.

If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you.

Key Responsibilities

1. E-Commerce Growth & Strategy

Plan and execute e-commerce strategies to increase traffic, conversions, and online sales
Analyse market trends, customer behaviour, and competitor activities
Track performance KPIs and continuously improve sales results

2. Online Store Management

Manage daily operations of website and marketplaces (Shopify, Shopee, Lazada, TikTok Shop, etc.)
Update product listings, pricing, inventory, and promotional content
Improve user journey from browsing to checkout to increase conversion rates

3. Digital Marketing & Paid Ads

Plan, run, and optimise digital ads (Meta, Google, marketplace ads)
Monitor campaign performance (ROAS, CTR, conversion rate, AOV)
Work with the marketing team on campaigns, EDMs, and social media alignment
Plan promotional calendars for launches, seasonal campaigns, and key sales events
Implement strategies to boost repeat purchases, upselling, and customer retention

4. TikTok Live & Affiliate Marketing

Plan and manage TikTok Live sessions to drive engagement and sales
Track live performance and optimise conversion strategies
Recruit and manage affiliates / creators
Monitor affiliate performance and campaign results

5. Product & Content Management

Ensure product listings are accurate, engaging, and sales-focused
Support campaign planning and product launches
Optimise content to improve customer engagement and conversion

6. Order & Customer Experience

Coordinate with logistics/warehouse for smooth order fulfilment
Handle customer enquiries and ensure good service standards
Support walk-in customer needs when required

7. Data & Performance Reporting

Analyse sales, traffic, and customer data to identify opportunities
Prepare weekly and monthly performance reports with insights and action plans
Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards
Drive performance improvements based on data-driven decisions

8. Marketplace & Partner Management

Manage relationships with platform account managers (Shopee, Lazada, TikTok, etc.)
Execute marketplace campaigns, vouchers, and promotions
Ensure compliance with platform guidelines and best practices

Requirements

Diploma or Degree in Marketing, Business, E-Commerce, or related field
1-3 years of experience in e-commerce, digital marketing, or online sales
Strong understanding of platforms like Shopify, Shopee, Lazada, TikTok Shop, etc.
Familiar with Google Analytics, Meta Ads, and digital marketing tools
Strong analytical skills and ability to interpret sales data
Good communication and ability to work in a fast-paced environment
Self-motivated, results-driven, and commercially minded

Added Advantage

Basic design skills (Canva, Photoshop, Illustrator)
Experience in email marketing, CRM automation, or conversion optimisation