Job Title: Marketing Manager

Position Overview

We are seeking a highly analytical and execution-focused Marketing Manager to support the Strategic Marketing Director in driving market intelligence, product portfolio strategy, and business performance acceleration. This role will help operationalize long-term strategic initiatives, conduct deep-dive analyses, coordinate cross-functional alignment, and ensure timely execution of key marketing and product strategies.

The ideal candidate is detail-oriented, data-driven, and comfortable working across engineering, sales, and executive teams. This position is critical in transforming strategic vision into structured programs that drive measurable impact.

Key Responsibilities

1. Market Intelligence & Research Support

Conduct detailed market, competitive, and technology research to support the Director's long-term strategic assessments.
Track industry trends, including AI, IoT, automotive, edge computing, and semiconductor supply chain shifts.
Prepare intelligence briefs, dashboards, and early-warning reports on geopolitical shifts, export controls, and regional semiconductor policies.
Assist in building market models and demand forecasts, including supply-demand gap analysis.
Identify and document white-space opportunities, feeding into the strategic planning process.

2. Regional Pricing Strategy

Develop and implement pricing frameworks across key global regions, considering market dynamics, competitive positioning, and customer segmentation
Partner with Sales and Regional Marketing teams to define price corridors, discount structures, and deal governance
Conduct price elasticity analysis, margin optimization, and win/loss analysis to continuously refine pricing strategies
Monitor competitor pricing and market trends to ensure competitive yet profitable positioning
Support key account negotiations with data-driven pricing insights

3. Go-to-Market & Business Execution

Drive day-to-day execution of GTM initiatives, including launch readiness, content development, and regional alignment.
Support sales teams by preparing competitive battlecards, value propositions, and product messaging.
Collaborate with Sales Operations to structure sales incentives and performance tracking aligned with high-margin and strategic product priorities.
Monitor quarterly performance vs. target and help prepare business reviews, insights, and recommendations.
Assist in cross-functional programs to improve time-to-market, product launch scheduling, and cross-department workflow efficiency.

4. Global Supply Chain Strategy (Non-China Manufacturing)

Collaborate with Operations and Supply Chain teams to define manufacturing and sourcing strategies outside China
Evaluate trade-offs across cost, risk, lead time, and geopolitical considerations
Support development of dual-sourcing / multi-site manufacturing strategies to enhance supply resilience
Align supply strategy with customer requirements and regional demand patterns
Assess impact of tariffs, trade regulations, and localization trends on commercial decisions

5. Strategic Program Management

Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams.
Facilitate meetings, synthesize inputs, prepare decision-making materials, and ensure follow-up and execution.
Help implement agile processes that enable fast response to market events (e.g., regulatory changes, competitive disruptions).

Why Join GigaDevice

Be Part of a Global Semiconductor Growth Story
Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams. Join one of the industry's leading fabless semiconductor companies with strong momentum in memory, microcontrollers, sensors, and analog solutions serving worldwide markets.
Global Exposure
Collaborate with teams, customers, and partners across Asia, Europe, and the Americas, gaining valuable international business and market experience.
Career Development Opportunities
Grow alongside a company that values talent development, leadership progression, and continuous learning in one of the world's most strategic industries.
Drive Real Strategic Change
Help shape commercial strategy, market positioning, and competitive advantage in an evolving global semiconductor landscape.

Qualifications

Bachelor's degree in Business, Marketing, Engineering, or related field.
4–7 years of experience in product marketing, strategic marketing, market intelligence, or business planning (semiconductor or tech industry preferred).
Strong analytical skills with experience in market modeling, pricing analysis, and forecasting.
Ability to interpret technical information and collaborate effectively with engineering teams.
Excellent communication skills with experience preparing executive-level presentations and reports.
Highly organized, detail-oriented, and capable of managing multiple strategic projects simultaneously.

Key Competencies

Strong market acumen and analytical mindset
Cross-functional coordination and stakeholder management
Structured thinking and problem-solving
Ability to convert strategy into execution
High adaptability in fast-moving environments
Strong communication and presentation skills

Success Metrics

Quality and accuracy of market intelligence and strategic analysis delivered
Improved cross-functional alignment and execution speed
Timely delivery of product roadmap and GTM execution tasks
Enhanced sales readiness and competitive positioning
Advancement of strategic initiatives led by the Director