Midwich established its Singapore office in 2019 to address the expanding Southeast Asian market. Working on the distribution network laid by Blonde Robot Ltd (acquired by Midwich in 2018), we now serve over 300 dealers across Southeast Asia.

About the role

The AV Product Manager will be responsible for managing our vendors. You will be the first point of contact for the vendor and have joint success plans while reporting to the business unit manager.

The ideal candidate should be an experienced professional, with a proven background in AV. You will have a strong background in vendor management, stock and sales engagement. Forecasting and performance tracking is essential for this role.

Key Responsibilities

Understand your vendor objectives and drivers to feed into relevant sales and marketing activity
Build strong relationships with vendor sales teams and communicate with them regularly
Ensure customer data is accurately maintained and regularly updated within the CRM/ERP systems
Collaborate with the marketing team to build and showcase a robust client reference portfolio.
Plan monthly stock orders based on sales forecasts
Track inventory levels, manage aging stock, and free up inactive stock.
Negotiate pricing, secure projects, and ensure price protection where needed
Coordinate closely with technical support and application teams to ensure effective client service and timely resolution of technical queries.
Prepare and present a comprehensive quarterly business plan outlining sales targets, key accounts, and strategic initiatives for the upcoming fiscal year.
Support the line manager in identifying and onboarding new sales partners and representatives across SEA.
Conduct commercial negotiations to secure orders under favourable financial and contractual terms.
Actively participate in sales initiatives, including client visits, calls, trade exhibitions, product demonstrations, and customer seminars.
Maintain knowledge of all product and service offerings of the company
Maintain an awareness of market trends and competitor activity

Education, Experience, and Key Requirements:

A Bachelor's degree in Engineering, Diploma or a related field
A minimum of 4–5 years of proven experience in business development within the AV industry
Familiarity with CRM and ERP systems is essential.
Strong sales acumen with a demonstrated history of achieving or exceeding targets.
Outstanding communication, interpersonal, and negotiation skills.
Strong presentation skills, with confidence in delivering tailored solutions to diverse audiences.
Highly focused and self-motivated
Exceptional verbal and written English communication
A valid local driving license is required for this role.

Product Manager Audio