Reports To: Head of International Business

Role Overview

This role involves the development of a content-production methodology that can be applied across all regions, working as a peer-level partner to local operations teams. There are no people-management responsibilities at this stage; as our Southeast Asia footprint expands, the role will progressively take on management of the corresponding teams. The role serves as the primary interface with the product and R&D teams supporting our core domestic business, consolidates content requirements from each regional team, and jointly builds an AI-powered automated content production system.

Key Responsibilities

Content strategy: Define and codify the standards for what constitutes good content, produce a content-production methodology applicable across regions, and provide strategic guidance to local operations teams.
Applied AI: Use AI tools proficiently for content creation and strategy generation, and drive the build-out of an AI-powered automated content production system.
Cross-market content optimization: Adapt content strategy to the characteristics of users in different markets, mirroring the content-distribution logic of our domestic flagship platform into overseas markets.
Data-driven operating loop: Establish a closed data → creation feedback loop, using data analysis to continuously refine content strategy.
Cross-functional collaboration: Partner closely with the domestic core-business product and R&D teams and with local operations teams in each region to ensure content strategy is executed effectively.

Requirements

Must-have:

Bachelor's degree or above
Professional-level working proficiency in English
Proven experience in e-commerce content operations or interest-based content operations
A clear, well-articulated framework for judging and defining high-quality content
Strong command of AI tools, with an understanding of how to package AI-generated content for operational use

Head of Operations Center