Job Description

Job Location

SINGAPORE GENERAL OFFICE

Job Description

As a Brand Manager for SK-II, you will lead brand strategy and execution to driveu00A0business growth andu00A0long-term brand equity. You will own key initiatives from strategy through commercialization, working with multifunctional teams across Product Supply, R&D,u00A0Analytics & Insights, Finance, Sales, Design, Media, and external agency partners.u00A0

You will combine consumer understanding, creativity, and commercial thinking to create breakthrough campaigns that delight consumers and deliver business results.u00A0

This role requires strong brand-building fundamentals, outstanding project management, and the ability to influence diverse stakeholders in a fast-paced global organization.u00A0

Responsibilitiesu00A0

Lead end-to-end development and commercialization of brand initiatives, from consumer insight and strategy through execution and in-market launch.u00A0

Develop compelling communication strategies and creative campaigns across paid, owned, and earned channels.u00A0

Translate consumer, market, and competitive insights into clear brand opportunities and growth strategies.u00A0

Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact.u00A0

Lead creative development, including campaign concepts, content production, asset development, and toolkit creation.u00A0

Drive excellence in commercialization by partnering with markets to ensure successful launch execution.u00A0

Monitor business performance and campaign effectiveness, using data and analytics to optimizeu00A0in-market execution.u00A0

Manage project timelines, budgets, and cross-functional workstreams to deliver initiatives on time and within budget.u00A0

Influence senior stakeholders and build alignment across multifunctional teams and external agencies.u00A0

Job Qualifications

Bacheloru2019s degree

Strong understanding of brand management principles, consumer insights, and marketing strategy.u00A0

Excellent project management skills with the ability to manage multiple initiatives and timelines.u00A0

Strong analytical skills with the ability to interpret business performance and consumer data to inform decisions.u00A0

Strong understanding of the Chinau00A0beautyu00A0consumer, with knowledge of cultural trends, and the China digital ecosystem (e.g., Douyin, Xiaohongshu, Tmall, JD.com)u00A0u00A0

Strong communication and presentation skills.u00A0

Proficiency in English andu00A0Mandarin.u00A0

Preferredu00A0

Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands.u00A0

Experience across digital marketing, social media, and eCommerce ecosystems.u00A0

Global or regional marketing experience.u00A0

Passion for consumer-centric innovation and premium brand building.u00A0

Job Schedule

Full time

Job Number

R000156312

Job Segmentation

Experienced Professionals

Brand Manager \u2013 SK-II