Brand Manager \u2013 SK-II

Job Description

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Job Description

As a Brand Manager for SK-II, you will lead brand strategy and execution to driveu00A0business growth andu00A0long-term brand equity. You will own key initiatives from strategy through commercialization, working with multifunctional teams across Product Supply, R&D,u00A0Analytics & Insights, Finance, Sales, Design, Media, and external agency partners.u00A0

You will combine consumer understanding, creativity, and commercial thinking to create breakthrough campaigns that delight consumers and deliver business results.u00A0

This role requires strong brand-building fundamentals, outstanding project management, and the ability to influence diverse stakeholders in a fast-paced global organization.u00A0

Responsibilitiesu00A0

• Lead end-to-end development and commercialization of brand initiatives, from consumer insight and strategy through execution and in-market launch.u00A0

• Develop compelling communication strategies and creative campaigns across paid, owned, and earned channels.u00A0

• Translate consumer, market, and competitive insights into clear brand opportunities and growth strategies.u00A0

• Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact.u00A0

• Lead creative development, including campaign concepts, content production, asset development, and toolkit creation.u00A0

• Drive excellence in commercialization by partnering with markets to ensure successful launch execution.u00A0

• Monitor business performance and campaign effectiveness, using data and analytics to optimizeu00A0in-market execution.u00A0

• Manage project timelines, budgets, and cross-functional workstreams to deliver initiatives on time and within budget.u00A0

• Influence senior stakeholders and build alignment across multifunctional teams and external agencies.u00A0

Job Qualifications

• Bacheloru2019s degree

• Strong understanding of brand management principles, consumer insights, and marketing strategy.u00A0

• Excellent project management skills with the ability to manage multiple initiatives and timelines.u00A0

• Strong analytical skills with the ability to interpret business performance and consumer data to inform decisions.u00A0

• Strong understanding of the Chinau00A0beautyu00A0consumer, with knowledge of cultural trends, and the China digital ecosystem (e.g., Douyin, Xiaohongshu, Tmall, JD.com)u00A0u00A0

• Strong communication and presentation skills.u00A0

• Proficiency in English andu00A0Mandarin.u00A0

Preferredu00A0

• Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands.u00A0

• Experience across digital marketing, social media, and eCommerce ecosystems.u00A0

• Global or regional marketing experience.u00A0

• Passion for consumer-centric innovation and premium brand building.u00A0

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