video editing software , Shopify, Marketing Automation, Google Analytics, SEO, Canva, Microsoft Office Tools, Social Media Marketing, Ppc, Predictive targeting, Personalisation at scale, Influencer Affiliates Marketing, Branding, Creative testing, Workflow efficiency, Marketing SaaS implementation and integration, Generative AI for content production, Performance Ecommerce Marketing, Content Marketing, Meta Business Suite, Sem, AI-driven campaign optimisation