COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The family-like atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

This position is for Office of Postgraduate Professional Programmes.
Outreach Strategy and Planning
- Together with the Head of Outreach and Events, develop and implement an integrated outreach and events strategy that supports recruitment pipelines across all PGPP programmes.
- Identify key fairs, partnerships, and event opportunities to strengthen SMU's market positioning.
- Align outreach plans with Admissions & Services and Marketing & Recruitment programme and regional priorities.
Stakeholder and Partner University Coordination
- Serve as the central coordination point across Schools, Programme Offices, and internal departments, ensuring alignment of all outreach initiatives, including Partner University engagement.
- Build and maintain relationships with Partner Universities for managing partnership agreements and university outreach activities.
- Engage with faculty, alumni, and current students to secure strong and credible representation at outreach activities.
- Manage relationships with external event organisers, vendors, corporate partners, agents and fair operators to advance recruitment objectives.
Event Coordination and Execution
- Coordinate the planning, logistics, and execution of all PGPP outreach events, including open houses, info sessions, roadshows, corporate talks, and partner events.
- Ensure brand and service excellence at all event touchpoints.
- Standardise event operations, quality control, and post-event follow-up.
Lead Management and Performance Reporting
- Track event attendance, engagement outcomes, and conversion metrics.
- Provide regular performance reports and insights to senior leadership.
Sub-Team Leadership and Capability Building
- Lead, mentor and develop a small team of two partnership outreach professionals within the Outreach and Events team, setting clear goals and priorities.
- Build team capability in stakeholder and partnership engagement, event delivery and cross-functional collaboration to support sustained recruitment outcomes.
Other duties as assigned.

QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related discipline is required with at least 8 years of relevant experience in stakeholder relationship management, programme and/or events management, preferably in a university or higher education environment.
Prior exposure to university partnerships coordination and management will be an asset.
Knowledge:

Strong understanding of admissions policies, processes, and quality assurance standards in higher education.
Proficiency in CRM systems and student information systems, with the ability to manage data integrity and workflow automation.
Familiarity with international higher education markets and university partnerships.

Skills:

Excellent communication, interpersonal, and advisory skills, with the ability to engage effectively with prospective students, faculty, and other administrators.
Strong organisational and project management abilities, with keen attention to detail and process efficiency.
Analytical mindset with data-driven problem-solving skills.
High level of integrity, confidentiality, and sound judgment in handling sensitive stakeholder information.
Collaborative, proactive, and adaptable, with the ability to perform in a fast-paced and cyclical work environment.

OTHER INFORMATION

#LI-LK1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University

Senior Manager (Outreach & Events), OPGPP