The incumbent drives demand generation for business results through content and social strategy, using data and stakeholder alignment to improve conversion while maintaining a strong brand. Builds and manages a clear, compelling brand narrative, using insights to create content that strengthens brand perception, engages audiences, and improves the customer journey.

Content Strategy & Business Alignment

Develop and own the end-to-end content and social media strategy aligned to brand narrative, commercial objectives, and customer journey stages, from awareness through to conversion.

Brand Narrative & Perception

Build and maintain a clear and consistent brand voice across all content and platforms.

Stakeholder Management

Work closely with teams in the Brand, Communications & Group Marketing Division and business stakeholders to align on messaging and campaign priorities.

Campaign Execution

Lead and deliver integrated campaigns across different channels, ensuring consistent messaging.

Content & Design Development

Create and guide content and visual design, ensuring all outputs are high quality, on-brand, and effective across platforms.

Performance Data Analytics & Optimization

Establish KPIs and measurement frameworks, lead deep performance analysis across content and social channels (engagement, reach, conversion, attribution). Translate insights into actionable strategies that continuously improve effectiveness.

Conversion Acceleration & Funnel Optimization

Drive demand generation initiatives to shorten the content-to-conversion cycle by optimizing content formats, channel mix, audience targeting, and user journeys, balancing immediate performance with long-term brand building.

AI Use

Use AI tools to improve content creation, personalization, and performance analysis. Apply AI to scale content, improve targeting, and speed up decision-making, while ensuring quality, brand consistency, and responsible use.

Requirements

Bachelor's degree in Marketing, Communications, Design, or related field
8–12+ years of experience in content, social media, brand communications, or design
Proven experience in leading data-driven content strategy and delivering integrated content and visual campaigns
Strong strategic thinking and storytelling skills, with the ability to translate business goals into clear and engaging content
Proven experience in content planning and editorial leadership across multiple social media channels
Ability to develop and deliver visual design and creative assets, including social media content, campaign visuals, and basic motion or video
Strong understanding of major social media platforms (e.g., LinkedIn, Instagram, TikTok) and how to use them effectively
Experience in using data and analytics to track performance and improve content and campaign outcomes
Strong stakeholder management and influencing skills, with the ability to work across teams and align priorities
Experience in leading teams and managing external agencies to deliver high-quality work
Creative and data-driven mindset
Strong sense of ownership and accountability
Adaptable and comfortable in a fast-paced environment

Senior Lead (Content & Social Media Marketing)