Responsibilities

1 Partner Strategy & GTM Execution

Develop and execute regional partner strategy aligned with company growth priorities
Identify, onboard, and enable new partners in priority markets and verticals (e.g., Semiconductor, Electronics, Data Center, Automotive)
Drive joint GTM planning with partners including pipeline generation campaigns and account targeting

2 Revenue & Pipeline Management

3 Partner Relationship Management

Build executive-level relationships with key partner stakeholders
Act as the primary escalation point for partner-related issues
Conduct regular business reviews (QBRs) to track performance and identify growth opportunities

4 Partner Enablement & Capability Building

Ensure partners are equipped with necessary technical, sales, and solution knowledge
Coordinate training, certifications, and product updates
Drive partner specialization in key solution areas (e.g., RF, EV, AI/Data Center testing)

5 Cross-Functional Collaboration

Work closely with direct sales teams to ensure alignment on account coverage and engagement model
Collaborate with marketing on demand generation and partner campaigns
Partner with operations on deal registration, pricing, and program compliance

6 Market Intelligence & Coverage Expansion

Identify whitespace opportunities across ASEAN markets
Provide insights on industry trends, competitor channel strategies, and partner landscape
Expand ecosystem including system integrators, distributors, and solution partners

Qualifications

Bachelor's degree in business, Engineering, or related field
6–8 years of experience in channel/partner sales within technology (e.g., test & measurement, semiconductor, enterprise IT)
Strong understanding of indirect sales models (distributors, VARs, system integrators)
Proven track record of achieving revenue targets through partners
Experience in managing Southeast Asia countries

Partner Account Manager