We are a technology company operating a portfolio of mobile applications across international markets. To strengthen our regional operations, we are seeking a Regional Marketing Project Manager based in Singapore to drive marketing initiatives across APAC and support coordination across regional and headquarters teams.

Key Responsibilities

Lead the planning and execution of regional marketing initiatives for the company's mobile application portfolio across APAC markets
Coordinate with headquarters and regional market teams to support alignment of marketing strategies and operational objectives across multiple markets and time zones
Translate regional growth strategies into localized execution plans suitable for Southeast Asian market conditions and user behavior
Manage regional marketing budgets and oversee performance marketing campaigns across Meta, Google, TikTok, and other relevant digital channels
Build and maintain relationships with regional influencer networks, KOL agencies, media partners, and external stakeholders
Analyze user acquisition performance, retention trends, campaign effectiveness, and market developments to support strategic decision-making
Support cross-functional project coordination involving internal teams, regional partners, and stakeholders across different geographical markets
Assist with market entry planning, campaign localization, and operational coordination for new product launches within APAC

Requirements

Bachelor's Degree or above in Marketing, Business, Communications, or other relevant disciplines
Minimum 5 years of digital marketing experience, with at least 3 years of experience in mobile application or digital product marketing within international or regional markets
Proven experience managing performance marketing campaigns and regional advertising budgets
Professional proficiency in Mandarin Chinese and English to support communication across multilingual regional stakeholders and review business documentation used within regional operations
Strong understanding of Southeast Asian mobile application markets, including digital marketing channels, consumer behavior, and regional market trends
Hands-on experience with major performance marketing platforms such as Meta Ads Manager, Google Ads, TikTok for Business, and mobile attribution tools such as AppsFlyer, Adjust, or equivalent platforms
Experience coordinating projects across multiple teams, markets, and time zones
Strong analytical, communication, and stakeholder management skills in cross-cultural business environments
Candidates with equivalent practical experience in digital marketing and regional campaign management are also welcome to apply

Preferred Qualifications

Prior experience in a regional marketing role within an internet, technology, or mobile application company with international operations
Experience supporting mobile application launches across Southeast Asian markets
Background in influencer marketing, UGC/KOC partnerships, or content-driven user acquisition strategies
Understanding of mobile application monetization models, user lifecycle management, and LTV optimization