About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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This is a 12-month contract role based onsite at a telecommunications client's office.

Summary of the role: This role focuses on developing and executing data-driven performance marketing strategies across various digital channels to drive customer acquisition and maximize ROI for SMB products. The individual will manage and optimize paid advertising campaigns, analyze performance data, conduct A/B testing, and collaborate with internal and external teams to achieve sales goals.

Roles and Responsibilities:

Develop and execute performance marketing strategies across various digital channels to drive acquisition for SMB products and services
Manage and optimize paid advertising campaigns to maximize ROI and achieve KPIs
Keep abreast of new media, digital marketing tracking trends and implement tools to track the effectiveness of our digital marketing campaigns
Conduct market research and competitive analysis to identify growth opportunities
Collaborate with the creative team to develop compelling ad creatives and landing pages
Monitor and analyze campaign performance data, providing regular reports and insights
Implement A/B testing and other optimization techniques to improve campaign effectiveness
Work closely with media agency to deliver against the sales goals
Work closely with the internal teams to ensure alignment and support for campaign objectives and lead generation
Manage allocated marketing budgets for various campaigns and activities

Ideal Skills/ experiences:

Bachelor's degree in Marketing, Business, or a related field
Proven 3-5 years experience in performance marketing, preferably within the SMB sector or within a media agency
Strong analytical skills and proficiency in using marketing analytics tools
Excellent communication and collaboration skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Advanced knowledge of digital marketing platforms and tools
Creative thinker with a passion for driving results and continuous improvement

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Performance Analyst (Media) - 1 year contract