Job Summary

We are seeking a KOL Manager to lead end-to-end influencer marketing campaigns, from talent

sourcing and strategy development to campaign execution and talent management. This role

requires a strong understanding of the influencer landscape, social media trends, and the ability to

align creative initiatives with business objectives.

Key Responsibilities

(A) KOL Strategy & Planning

Develop and execute KOL and influencer marketing strategies aligned with brand, campaign, and business objectives.
Understand client and internal stakeholder requirements to identify suitable KOLs based on audience demographics, content style, engagement, and brand fit.
Conduct market research and competitor analysis to identify emerging influencer trends and opportunities.

(B) Talent Sourcing & Management

Source, evaluate, and recommend KOLs, influencers, content creators, celebrities, and talent partners across multiple categories and platforms.
Build and maintain a strong network of KOLs, agencies, managers, and industry partners.
Negotiate rates, deliverables, usage rights, exclusivity terms, and contractual agreements with talents and representatives.
Manage day-to-day communications and relationships with talents to ensure smooth collaboration and long-term partnerships.

(C) Campaign Execution

Lead end-to-end campaign management from briefing, talent onboarding, content development, approvals, execution, and reporting.
Ensure KOL deliverables are executed according to agreed timelines, campaign objectives, and brand guidelines.
Coordinate closely with internal teams including Creative, Social Media, Media, Client Servicing, and Production teams to ensure seamless execution.

(D) Performance Monitoring & Reporting

Monitor campaign performance, engagement metrics, and content effectiveness.
Analyze campaign results and provide actionable insights and recommendations for future campaigns.
Track budgets and ensure campaigns are delivered efficiently within approved spending.

(E) Industry & Market Intelligence

Stay updated on social media trends, platform updates, influencer best practices, and emerging content formats.
Identify new talents, niche communities, and innovative collaboration opportunities that can enhance campaign performance.

Requirements

Bachelor's Degree in Marketing, Communications, Business, Media, Advertising, Public Relations, or related fields.
Minimum 3-5 years of experience in influencer marketing, KOL management, talent management, social media, digital marketing, or related roles.
Strong understanding of major social media platforms including TikTok, Instagram, YouTube, Facebook, and X.
Proven experience sourcing, managing, and negotiating with influencers and talent representatives.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication, stakeholder management, and negotiation skills.
Strong analytical skills with the ability to interpret campaign performance data and generate insights.
Commercially minded with an understanding of campaign objectives, ROI, and brand outcomes.
Proactive, detail-oriented, and able to work in a fast-paced environment.