Job Summary
We are seeking a KOL Manager to lead end-to-end influencer marketing campaigns, from talent
sourcing and strategy development to campaign execution and talent management. This role
requires a strong understanding of the influencer landscape, social media trends, and the ability to
align creative initiatives with business objectives.
Key Responsibilities
(A) KOL Strategy & Planning
- Develop and execute KOL and influencer marketing strategies aligned with brand, campaign, and business objectives.
- Understand client and internal stakeholder requirements to identify suitable KOLs based on audience demographics, content style, engagement, and brand fit.
- Conduct market research and competitor analysis to identify emerging influencer trends and opportunities.
(B) Talent Sourcing & Management
- Source, evaluate, and recommend KOLs, influencers, content creators, celebrities, and talent partners across multiple categories and platforms.
- Build and maintain a strong network of KOLs, agencies, managers, and industry partners.
- Negotiate rates, deliverables, usage rights, exclusivity terms, and contractual agreements with talents and representatives.
- Manage day-to-day communications and relationships with talents to ensure smooth collaboration and long-term partnerships.
(C) Campaign Execution
- Lead end-to-end campaign management from briefing, talent onboarding, content development, approvals, execution, and reporting.
- Ensure KOL deliverables are executed according to agreed timelines, campaign objectives, and brand guidelines.
- Coordinate closely with internal teams including Creative, Social Media, Media, Client Servicing, and Production teams to ensure seamless execution.
(D) Performance Monitoring & Reporting
- Monitor campaign performance, engagement metrics, and content effectiveness.
- Analyze campaign results and provide actionable insights and recommendations for future campaigns.
- Track budgets and ensure campaigns are delivered efficiently within approved spending.
(E) Industry & Market Intelligence
- Stay updated on social media trends, platform updates, influencer best practices, and emerging content formats.
- Identify new talents, niche communities, and innovative collaboration opportunities that can enhance campaign performance.
Requirements
- Bachelor's Degree in Marketing, Communications, Business, Media, Advertising, Public Relations, or related fields.
- Minimum 3-5 years of experience in influencer marketing, KOL management, talent management, social media, digital marketing, or related roles.
- Strong understanding of major social media platforms including TikTok, Instagram, YouTube, Facebook, and X.
- Proven experience sourcing, managing, and negotiating with influencers and talent representatives.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication, stakeholder management, and negotiation skills.
- Strong analytical skills with the ability to interpret campaign performance data and generate insights.
- Commercially minded with an understanding of campaign objectives, ROI, and brand outcomes.
- Proactive, detail-oriented, and able to work in a fast-paced environment.
