Up till $5,500 Basic + Quarterly Bonus
5 days work week
Near MRT

Our Client, Singapore's leading multi-label luxury bridal house, is inviting qualified candidates to fill the position as Senior Marketing Specialist.

RESPONSIBILITIES:

1. Content Strategy & Direction (Core Pillar)

Develop and execute monthly content strategy aligned with business goals

Define:

Content themes
Messaging angles
Campaign narratives
Ensure content reflects:
Luxury positioning
Emotional storytelling
High conversion intent

2. Content Creation (Execution Excellence)

Produce and/or direct short-form video content (Reels, TikTok)

Create:

Educational content (fit, silhouettes, styling)
Emotional storytelling (bridal journey, transformation)
Campaign-based content
Work with internal team or freelancers to scale output

3. Performance Marketing & Paid Ads (Revenue Driver)

Plan, execute and optimise campaigns across:
Meta (Facebook/Instagram)
TikTok Ads
Manage monthly ad budgets and improve:
CPL (Cost per Lead)
CAC (Customer Acquisition Cost)
ROAS / MER
Align ad creatives with content strategy
Continuously test and scale winning campaigns

4. Funnel Optimisation & Analytics

Track and analyse:
Lead quality
Appointment conversion rates
Campaign performance
Identify bottlenecks in the funnel and improve:
Messaging
Targeting
Creative direction
Work closely with sales team to refine lead quality

5. Events & Activations (Offline Growth)

Conceptualise and execute:

Bridal showcases
Trunk shows
Pop-ups / fashion presentations
Coordinate logistics, timelines, and execution
Ensure events are:
Brand-elevating
Lead-generating
Track ROI of events (leads, conversions, revenue)

6. Partnersips & Collaborations

Identify and build partnerships with:

Wedding planners
Venues
Photographers
Luxury brands
Develop co-marketing campaigns and collaborations
Drive mutual lead generation and brand exposure

7. Campaign Management (360°)

Plan and execute integrated campaigns across:

Content
Ads
Events
Partnerships
Ensure consistency in:
Messaging
Branding
Customer journey

8. Data & Analytics

Analyse:

Campaign performance
Funnel drop-offs
Revenue attribution
Make fast, data-driven decisions
Identify bottlenecks and fix them

9. Sales & Marketing Integration (Critical)

Work closely with sales team to:
Understand client objections
Improve lead quality
Increase conversion rates

Translate sales insights into:

Better targeting
Better messaging
Better campaigns

REQUIREMENTS:

5 - 10 years experience

Strong experience in:

Content creation (short-form video)
Paid ads (Meta / TikTok)
Ability to think in:
Content → Campaign → Conversion → Revenue
Strong understanding of:
Consumer psychology
Luxury positioning
Ability to manage multiple workstreams (content, ads, events)

Senior Marketing Specialist (Town)