Senior Marketing Specialist (Town)

• Up till $5,500 Basic + Quarterly Bonus

• 5 days work week

• Near MRT

Our Client, Singapore's leading multi-label luxury bridal house, is inviting qualified candidates to fill the position as Senior Marketing Specialist.

RESPONSIBILITIES:

1. Content Strategy & Direction (Core Pillar)

• Develop and execute monthly content strategy aligned with business goals

Define:

• Content themes

• Messaging angles

• Campaign narratives

• Ensure content reflects:

• Luxury positioning

• Emotional storytelling

• High conversion intent

2. Content Creation (Execution Excellence)

• Produce and/or direct short-form video content (Reels, TikTok)

Create:

• Educational content (fit, silhouettes, styling)

• Emotional storytelling (bridal journey, transformation)

• Campaign-based content

• Work with internal team or freelancers to scale output

3. Performance Marketing & Paid Ads (Revenue Driver)

• Plan, execute and optimise campaigns across:

• Meta (Facebook/Instagram)

• TikTok Ads

• Manage monthly ad budgets and improve:

• CPL (Cost per Lead)

• CAC (Customer Acquisition Cost)

• ROAS / MER

• Align ad creatives with content strategy

• Continuously test and scale winning campaigns

4. Funnel Optimisation & Analytics

• Track and analyse:

• Lead quality

• Appointment conversion rates

• Campaign performance

• Identify bottlenecks in the funnel and improve:

• Messaging

• Targeting

• Creative direction

• Work closely with sales team to refine lead quality

5. Events & Activations (Offline Growth)

Conceptualise and execute:

• Bridal showcases

• Trunk shows

• Pop-ups / fashion presentations

• Coordinate logistics, timelines, and execution

• Ensure events are:

• Brand-elevating

• Lead-generating

• Track ROI of events (leads, conversions, revenue)

6. Partnersips & Collaborations

Identify and build partnerships with:

• Wedding planners

• Venues

• Photographers

• Luxury brands

• Develop co-marketing campaigns and collaborations

• Drive mutual lead generation and brand exposure

7. Campaign Management (360°)

Plan and execute integrated campaigns across:

• Content

• Ads

• Events

• Partnerships

• Ensure consistency in:

• Messaging

• Branding

• Customer journey

8. Data & Analytics

Analyse:

• Campaign performance

• Funnel drop-offs

• Revenue attribution

• Make fast, data-driven decisions

• Identify bottlenecks and fix them

9. Sales & Marketing Integration (Critical)

• Work closely with sales team to:

• Understand client objections

• Improve lead quality

• Increase conversion rates

Translate sales insights into:

• Better targeting

• Better messaging

• Better campaigns

REQUIREMENTS:

• 5 - 10 years experience

Strong experience in:

• Content creation (short-form video)

• Paid ads (Meta / TikTok)

• Ability to think in:

• Content → Campaign → Conversion → Revenue

• Strong understanding of:

• Consumer psychology

• Luxury positioning

• Ability to manage multiple workstreams (content, ads, events)