Location: Orchard
Industry: Retail
Working Hours: Monday - Friday, 9:30 AM - 6:30 PM
Benefits: Basic Salary up to SGD 3,400 + AWS + Variable Bonuses

Key Responsibilities

1. Strategic Planning

Develop and execute annual strategy for the Card, including performance review of prior year initiatives, identification of key challenges, and setting measurable targets.
Evaluate and optimize marketing fund allocation to support promotional events and rewards programmes.
Manage contract renewals and maintain partnerships with relevant stakeholders.

2. Promotion Planning & Campaign Management

Plan, negotiate, execute, and evaluate customer acquisition and retention campaigns to drive card membership growth.
Design and implement loyalty and engagement initiatives to increase active member participation, including reactivation (win-back) campaigns.
Conceptualise and deliver targeted promotional campaigns aligned with business objectives.

3. Card Operations & Performance Monitoring

Oversee day-to-day operations of card-related activities, including sales performance tracking and campaign execution (e.g., Card Day, Double Bonus Points).
Liaise with banking partners to support promotional activities and resolve operational matters.
Generate and analyse periodic reports on campaign performance, customer frequency, and card usage trends.
Manage customer enquiries and feedback through official communication channels.
Execute and review monthly debit card promotions and direct marketing initiatives.

4. Financial Institution & Payment Partnerships

Manage relationships with payment partners, including WeChat Pay, Alipay, UnionPay, American Express, and Visa.
Collaborate with partners to develop attractive promotional mechanics, particularly during peak tourist seasons (e.g., Golden Week periods).
Review and approve marketing collaterals to ensure compliance with brand guidelines across physical and digital platforms.

5. Business Analytics & Activity Development

Conceptualise and implement special programmes to drive customer engagement and sales.
Develop and nurture customer segments, including high-value and frequent shoppers.
Maintain and manage customer databases, ensuring accuracy and proper record-keeping.
Analyse store-wide and departmental sales performance contribute to business planning and strategy development.
Evaluate effectiveness of promotional campaigns and support modelling for new initiatives.
Prepare monthly sales reports and forecasts based on historical trends and performance data.

6. Market Research & Competitive Analysis

Monitor industry trends across economic, financial, and retail sectors to maintain a competitive edge.
Conduct competitor analysis and track promotional activities within the retail landscape.
Produce insights and reports to support strategic decision-making.

7. Corporate Support

Provide support for corporate planning initiatives and management reporting.
Undertake additional duties and projects as assigned by management.

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