Role Summary

Drive influencer-led activations and on-ground events while supporting sales objectives. This includes sourcing and managing KOLs, executing events end-to-end, engaging prospects during activations, converting leads, and tracking campaign ROI.

Core Responsibilities

Plan and execute KOL / influencer campaigns aligned with sales goals (briefing, content approvals, deliverables).
Source, vet, and negotiate with KOLs and micro-influencers; manage contracts, deliverables, and payments.
Lead event logistics including venue sourcing, vendor coordination, AV, staffing, run sheets, on-site management, and troubleshooting.
Represent the brand at events engage attendees, capture leads, and demo products/services.
Qualify and hand off leads to the sales team; follow up on leads when required.
Track campaign and event performance (reach, engagement, lead quality, conversions) and produce post-event reports.
Manage event and KOL budgets; ensure cost control and timely vendor payments.
Maintain KOL and vendor databases; build long-term creator partnerships.
Ensure compliance with advertising and disclosure guidelines.
Manage Corporate Sales as required.

Key Skills & Traits

Strong event and project management skills with on-site problem-solving ability.
Excellent relationship-building and negotiation skills with influencers and vendors.
Sales aptitude lead qualification, pitching, and basic closing skills.
Confident public-facing presence with strong communication skills.
Basic content direction and social media literacy (Instagram, TikTok, YouTube).
Comfortable working with targets, CRM systems, and simple reporting tools (UTMs, spreadsheets).
Detail-oriented, organized, and adaptable under pressure.

Experience & Qualifications

Diploma or Degree in Marketing, Events, Business, or a related field.
14 years of experience in events, influencer marketing, retail sales, or experiential marketing.
Portfolio or examples of past events/campaigns preferred.
Eligible to work in Singapore (state if PR / Citizen or EP-holder required).

Typical KPIs

Event attendance and lead count / quality.
Influencer reach, impressions, and engagement.
Conversion rate (lead sale) or sales revenue attributed to activations.
Cost per lead / cost per acquisition.
Timeliness of execution and budget adherence.

Salary Guidance (Singapore, Indicative)

Junior (12 years): SGD 2,800 3,600 / month
Mid (24 years): SGD 3,600 5,000 / month

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