Make a Lasting Impression. Join Tapestry, the first New York-based house of modern luxury lifestyle brands.A successful career at Tapestry is built on hard work, determination and a genuine passion for what you do. At Tapestry, you are part of a global house of brands that is built around our shared values of optimism, innovation and inclusivity. We believe anyone from anywhere can have the best idea, and with creativity and perseverance, anything is possible.

Whether it be Coach or Kate Spade, each of our great brands around the world helps people express themselves in their own unique ways.

Job Title: Assistant Manager, Brand & Customer Analytics (CRM) (2-Years Contract)

Primary Purpose: This role reports to the Senior Manager, Brand Marketing, E-commerce & CRM and is responsible for co-creating the customer strategy, leading execution, and developing smarter ways to attract, engage, and retain customers through data-driven insights, segmentation, and personalization.

This is a hands-on role; you'll co-define the roadmap while also running campaigns, analyzing data and providing data and insights

The successful individual will leverage their proficiency to...

Harness data to drive decisions (40%)

Analyze customer behaviour, transactions, and preferences to uncover trends and opportunities that drive acquisition, reactivation, and retention.
Translate insights into clear, actionable recommendations that accelerate customer growth, repeat purchases, and long-term loyalty.
Define and prioritize data-led initiatives to support acquisition and retention strategies across retail and digital channels.
Collaborate with Retail Marketing, Retail, and E-commerce teams to bring insights to life powering acquisition campaigns, in-store Clienteling, and reactivation efforts aligned with customer behaviour.
Refine segmentation and targeting to enhance personalization, messaging resonance, and campaign effectiveness.
Partner with Marketing Analytics to develop CRM dashboards that monitor results and highlight opportunities for continual optimization.

Develop segmentation and scoring (30%)

Design and maintain dynamic customer segments based on value, behaviour, lifecycle stage, and acquisition potential enabling precise engagement and reactivation strategies.
Develop and refine scoring models (e.g., spend value, frequency, recency, engagement level) to anticipate customer potential and inform personalized outreach.
Activate and validate segments through testing and performance analysis, continuously improving audience definitions and creative personalization.

Manage CRM Campaign Operations (30%)

Lead the CRM campaign roadmap and calendar, ensuring initiatives across acquisition, reactivation, and retention are strategically aligned, timely, and insight-driven.
Partner with cross-functional teams to brief and shape messaging, using audience insights and brand storytelling to deliver personalized, high-impact communications.
Oversee the day-to-day operations of the loyalty programme, fostering community through tailored communications and elevated experiences.
Create a roadmap for lifecycle communications across email and SMS.

The accomplished individual will possess...

At least 5 years of relevant experience in CRM and customer analytics in FMCG, Beauty or Retail industries, with proven exposure to acquisition campaign analytics, A/B testing, and performance tracking
Superior proficiency in Excel & comfortable in using data visualization tools such as Tableau
Detail-oriented and meticulous. Comfortable with data crunching and reporting
A driven self-starter who is proactive to problem-solve or initiate improvements
Organized and highly collaborative within departments
A team player attitude with a pleasant and mature personality
Comfort in managing multiple projects and deadlines in a fast-paced environment

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

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