The Role

This role serves as a key analytics partner driving the PBTPC Phygital initiative and strategic efforts to enhance client engagement and product penetration in Private Banking. He/ She need to leverage advanced analytics and data-driven insights to shape business strategies, optimize campaigns, and influence decision-making at scale through Next Best Nudges (NBN) for clients and Next Best Conversations (NBC) for RMs.

Strategic Responsibilities

Collaborate with senior business and marketing stakeholders to define engagement objectives and translate them into actionable, data-driven strategies
Design and implement multi-channel engagement frameworks, ensuring alignment with business priorities and client experience goals
Lead post-campaign performance reviews to identify strategic improvement opportunities and inform future initiatives
Advocate for data-driven decision-making by developing agile prototypes, measuring campaign effectiveness, and promoting self-service analytics culture
Provide thought leadership on leveraging AI/ML and predictive analytics to drive personalization and deepen client relationships

Technical Responsibilities

Conduct deep-dive analysis on client behavior and investment patterns; deliver insights through compelling storytelling and visualization for non-technical audiences
Monitor and interpret key Private Banking KPIs (e.g., Cash-to-Investment Conversion, Net New Money) to support strategic planning
Develop and maintain advanced analytical models and machine learning solutions for campaign optimization and client engagement
Manage evolving business requirements effectively, ensuring timely delivery of analytics solutions

Requirements

Minimum 5 years in analytics or digital marketing within financial services; degree in Statistics, Computer Science, or related field
Proven track record of applying advanced analytics (AI/ML) to improve client engagement and business performance
Proficiency in SQL, Python; experience with big data platforms (Hadoop, Spark) , campaign tools (HCL Unica, Interact) ad data visualization tools (Qlik sense)
Familiarity with Wealth Management systems (Avaloq, T24) is a plus
Strong communication and problem-solving skills; ability to influence strategic decisions through data insights
Expertise in statistical analysis, machine learning, and handling large-scale datasets

Primary Location

Singapore

Job

Analytics

Job Posting

Nov 19, 2025, 10:55:48 PM

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