RESPONSIBILITIES

Drive innovative creative ideation and execution for the brand's marketing, social campaigns, activations and content to achieve marketing goals
Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
Collaborate with functional and key market leads to create and drive content strategy across channels and media
Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
Structure and deliver outstanding creative presentations, both internally and externally
Champion new and interesting creative talents within the industry
Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
Partner with team producers to establish forward-thinking production approaches, workflows and schedules
Build strong relationships with external agencies and partners as required
Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team's creative output
Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
Perform all other job-related duties as assigned

REQUIREMENTS

Experience in conceptual creative work, art direction and graphic design in a creative role
Experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
Capable of creating outstanding creative designs and assets for traditional and digital marketing
Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
Familiarity with social media, new digital formats and trends
Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets) is ideal
Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (both moving images and stills)
Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
Ability to thrive in a dynamic, fast-paced and everchanging environment
Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
Comfortable with overseas travel when necessary

Creative Content Executive