Creative Content & Campaigns Executive - Singapore Based Only
Location: Singapore with regional remit
Type: Full-time
Reports to: Marketing Manager
Remuneration: SGD 3,000
About Us
ThunderWear Asia makes bold men's and women's essentials and speaks even bolder through its cheeky marketing and community appeal. We're on shelves of multiple retail stores including at 5 star hotels, and expanding into Malaysia, Hong Kong, and Australia. Our voice is confident, direct, self-aware, and unafraid to have fun with a category most brands take too seriously. We're here to bring You feel like Thunder, Down Under.
The Role
This is a shoulder-to-shoulder role. We're not looking for someone to sit in a corner and execute a brief at their home. We want someone in the room, adding to the conversation, pushing ideas further, and catching things the rest of us miss. You're a genuine creative: you can shoot it, edit it, write it, and pitch the campaign around it. But you also care about why something works. You'll look at the numbers, notice the pattern, and come back with a sharper idea next time. You think in stories, not just assets, and you can make that story feel native whether it's a 9-second TikTok, a retail window display, or a product page someone's about to abandon.
What You'll Do
- Create and edit content across TikTok, Instagram, YouTube, retail/in-store visuals, and website imagery — one story, adapted natively to each format and platform
- Develop campaign concepts end-to-end: the idea, the visual direction, the story arc, and how it flexes across channels and markets
- Partner closely with the team in real time — jumping into brainstorms, giving and taking feedback, and improving ideas that aren't yours
- Own website and retail imaging with conversion in mind — understanding basic UI/UX principles and what visual choices actually move someone toward a purchase, not just what looks nice.
- You understand how to make Shopify do what you want it to do.
- Read performance data (engagement, retention, CTR, conversion) well enough to know what a number is actually telling you, and adjust creative direction accordingly — you don't need to be an analyst, but you need to be data-literate
- Research what's working on TikTok, IG, retail, and e-commerce across Singapore, Malaysia, Hong Kong, and Australia, and adapt trends and formats to fit local culture rather than copy-pasting them
- Use AI tools fluidly across the creative process — ideation, image/video generation, editing, copy, research — moving between platforms and tools as the task demands
- Bring a relatable, human point of view to every piece of content — the goal is always this feels real, not this feels like an ad
- Help build a visual and storytelling throughline that holds together across four different markets without losing what makes ThunderWear, ThunderWear
What We're Looking For
- A strong portfolio showing range: social content, campaign concepts, and some exposure to retail/website visual work
- Filming are a bonus and editing skill are a must, plus comfort writing and pitching a creative idea, not just producing one
- Basic data literacy — comfortable looking at analytics and drawing a sensible conclusion, even without a marketing/analytics background
- Some understanding of what makes a website or retail visual convert (layout, hierarchy, clarity, call-to-action) — this can be instinct-driven, but it needs to be there
- Genuine fluency with AI creative tools, and the curiosity to keep testing new ones as they show up
- A collaborative, opinionated presence — someone who speaks up in a brainstorm and can take feedback just as openly
- Curiosity about different markets — willing to research and adapt rather than assume Singapore trends translate directly to Malaysia, Hong Kong, or Australia
- Comfortable in a fast-moving, lean team where the role isn't rigidly defined and initiative matters more than a job title
Nice to Have
- Experience with B2C lifestyle e-com brands
- Exposure to e-commerce platforms (Shopify or similar) and basic UI/UX principles
- Travel or work experience across Southeast Asia or Australia
- Comfortable occasionally being on camera or in front of retail partners
What You Get
- A genuine seat at the table — this role is built to add to strategy, not just execute it
- Direct, daily collaboration with founders and the rest of the creative/marketing team
- Creative latitude to shape how the brand shows up across four markets
- A front-row seat on a Singapore brand scaling regionally, with room to grow as the team grows
