Job description:

We are seeking a results-driven and client-focused Key Account Manager to manage strategic customer accounts, including supermarkets and food service clients.

The ideal candidate will be responsible for building and maintaining long-term partnerships, understanding client needs, and coordinating with internal teams to ensure excellent service delivery and sustainable revenue growth.

Job Responsibilities

Strategic Thinking & Execution

Develop commercial plans and execution models with internal stakeholders.
Formulate and drive Joint Business Plans (JBPs) with key accounts.
Identify market trends and develop strategies to outperform competitors.
Collaborate with Marketing to create annual activity plans.
Plan and execute BTL (below-the-line) activities, including promotional mechanics and in-store merchandising (POSM), with Marketing/Trade Marketing.

Sales & Profit Delivery

Drive effective channel and product range strategies to optimize profitability.
Collaborate with internal teams to develop integrated business plans for account growth.
Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness.
Implement Point-of-Purchase strategies to maximize trade spend efficiency.
Manage trade spend allocations at the category level in support of route-to-market strategies.
Evaluate promotional cost-effectiveness and ROI by channel and customer.
Lead monthly forecast reviews and category management initiatives with retailers.

Account Management & Partnerships

Build and maintain strong commercial relationships with key retail accounts.
Lead complex negotiations and contract discussions.
Develop and implement channel differentiation strategies.

Compliance

Ensure proper implementation of contracts and adherence to agreed terms.
Maintain compliance with competition laws and anti-bribery regulations.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
Minimum 5 years of key account management experience in FMCG or retail.
Proven experience in:
Strategic Category Management
Trade Spend Management
Customer-focused account development
Strong analytical skills, commercial acumen, and entrepreneurial mindset.
Excellent negotiation and stakeholder management capabilities.

Key Account Manager (FMCG)

FMCG - Key Account Manager (Retail Sales)

Key Account Manager (Retail or FMCG Industry)