RESPONSIBILITIES

Content Creation & Social Strategy

Develop, create and oversee high-quality social-first content (videos, images, reels, motion assets) aligned with the brand's identity and evolving digital landscape
Collaborate with internal creative teams to conceptualize and produce engaging, platform-native content for global and regional markets
Establish and oversee the social content plan/calendar, ensuring seasonal storytelling is aligned with product drops, campaign moments and key brand initiatives
Drive compelling narratives that resonate with target audiences and strengthen brand affinity across channels
Maintain consistency in tone, visual style and messaging across all digital touchpoints
Act as a brand ambassador, proactively building relationships with creators, industry partners and cultural tastemakers to identify new opportunities.

Social Media & Digital Campaigns

Plan and execute digital and social campaigns designed to maximize reach, engagement and brand relevance
Oversee publishing across platforms such as Instagram, TikTok, WeChat, YouTube and emerging platforms, ensuring each channel is optimized for performance
Leverage insights, data, and digital trends to inform content decisions and improve audience interaction
Work closely with regional teams to tailor content for different markets while maintaining global consistency

Influencer & Brand Collaborations

Manage influencer partnerships across organic and paid opportunities
Oversee content production for influencer-led campaigns, activations and seasonal moments
Identify rising talents, ambassadors, creators and collaborators aligned with the brand's creative direction and values

Performance Tracking & Optimization

Monitor key performance metrics for social and content initiatives
Analyze performance, audience engagement and market trends to refine future strategies
Provide regular reports and insights to senior management
Drive continuous optimization to grow engagement, expand follower base and reach new customer segments

Event, Campaign & Real-Time Coverage

Lead on-ground, real-time content creation for events, store activations, shows and product launches
Ensure timely delivery of high-quality coverage and exclusive digital storytelling

REQUIREMENTS

Established experience in content creation, social media management, or digital marketing within the fashion industry with a strong portfolio
Deep understanding of digital trends, branding and consumer engagement strategies
Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro and other editing software
Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
Strong grasp of social media algorithms, audience behaviour and emerging digital platforms
Proven track record in managing influencer partnerships and digital collaborations
Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
Adaptable and responsive to changing industry trends and brand needs
Able to work beyond standard office hours, including weekends, when necessary
Open to and comfortable with international travel as required

Assistant Social Content Creation Manager