Wholesale Sales Manager

People People Brewing Co. is an independent Singapore craft brewery building a members-led taproom and a curated wholesale book across the on- and off-trade. We hold the exclusive craft beer mandate at Resorts World Sentosa and are scaling toward 3,000 HL of annual capacity. The culture is community-first, quality-obsessed, and built on the belief that great beer deserves great storytelling.

Key Responsibilities:

. Identify and acquire new wholesale accounts across bars, restaurants, hotels, casinos, specialty retailers, bottle shops, resellers, and contract brewing opportunities.

. Build and maintain an active sales pipeline with clear follow-ups and opportunities.

. Manage and grow existing wholesale accounts through regular communication, reviews, upselling, tap rotation, and range-extension opportunities.

. Conduct staff training, beer tastings, beer-pairing sessions, brand introductions, and product briefings for trade partners.

. Represent People People Brewing Co. at account visits, trade events, tastings, activations, and other sales

opportunities.

. Work within approved pricing structures and negotiate trade terms that support both growth and margin discipline.

. Maintain accurate sales records, account information, sales forecasts, and wholesale pipeline updates.

. Work closely with the brewery and management team to support production planning, product availability, and wholesale growth.

What We Are Looking For:

. 3 to 5 years of experience in craft beer distribution, beverage sales, wholesale sales, F&B sales, or a related role in Singapore.

. Existing trade relationships within bars, restaurants, hotels, F&B groups, retailers, bottle shops, or beverage distribution channels will be highly advantageous.

. Strong understanding of sales, account management, pricing, margins, trade terms, and commercial negotiation.

. Good knowledge of craft beer, beer styles, brewing, or beverage trends.

. Comfortable conducting product training, tastings, and customer education sessions.

. Self-motivated, independent, and able to manage your own sales pipeline.

. Strong communication and relationship-building skills.

. Resilient, proactive, and comfortable working in a field-based sales role.

. Cicerone certification or equivalent beer knowledge will be an advantage but is not required.

. A valid driving licence will be an advantage.

What We Offer:

. Competitive base salary.

. Stackable hectolitre-volume sales bonus.

. Transport reimbursement and entertainment allowance.

. Opportunity to help build and grow a new independent craft brewery in Singapore.

. A hands-on role in a small, founder-led team where your input can shape what we brew, who we sell to, and how we grow.