VP- Marketing Intelligence

The Edge Partnership

Singapore

12-14 Years

This job is no longer accepting applications

Posted 8 months ago

Job Description

Our client is a well-established, globally reputed MNC and currently looking to hire a seasoned individual to lead their Marketing Intelligence team in HK.

Please email your CV directly in word format to [Confidential Information].

Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days, we regret to inform you that your application for this position was unsuccessful.

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Key responsibilities

To lead a current team of individuals and partner with key business units to enable and drive data- driven decisions
Lead and deploy various marketing modelling and measurement tools and approaches for greater accuracy, including AI- powered.
Use AI and machine learning tools for better insights into marketing spend, returns, clients, markets as well as areas of improvement
Continuously support product and revenue teams with regular insights from marketing campaigns to enhance their approach to revenue and market expansion
Ensure strong data governance and compliance.

Role requirements

A relevant qualification in marketing or finance and at least 12+years of working experience in marketing analytics
A proven track record in data science and analytics, with prior success stories in supporting business and commercial decision making
Strong experience in MTA, MMM, and AI/ML applications in marketing analytics necessary
Experience in using Google marketing platform, AWS, AppsFlyer and etc.
Ability to multitask and work in a fast driven environment.
Excellent written and spoken English, and strong presentation skills required