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Our client, a well-loved consumer brand known for its strong identity and focus on customer needs, is now hiring for their VP, Marketing APAC. This role offers an exciting opportunity to make a significant impact on the business while continuing to nurture a talented and dynamic marketing team.
Responsibilities
As the VP, Marketing, and leader of a team of over 20, you will be instrumental in driving the brand's ambition to become a global icon by focusing on consumer-centric marketing strategies and innovation. Your primary responsibility will be to develop and execute an integrated multi market marketing plans across offline and online platforms to ensure strong consumer engagement and foster vibrant communities. This plan will align brand content, media, and PR strategies to elevate brand awareness, ensure consistent messaging, and strengthen the brand's position across key markets. In this role, you will also oversee loyalty programs, and retention strategies, ensuring the brand fosters long-term customer relationships and builds a positive consumer journey which leads to a strong sense of community. Your leadership will focus on delivering exceptional customer experiences while driving commercial performance.
Requirements
You are degree-qualified with at least 18 years of marketing experience in the APAC region, particularly within the consumer industry, with a proven track record of successful brand building. Experience in high-engagement consumer categories, with omni channel presence such as FMCG, Beauty, Wines and Spirits is highly preferred. You bring strong commercial acumen, exceptional influencing skills, and cultural savvy, with the ability to navigate and engage with multiple complex stakeholders.
To excel in this role, you should embody the following qualities:
A motivating and inspiring people leader.
Forward-thinking with a strategic mindset.
A strong personal presence with the ability to drive impactful change.
To apply, please submit your resume (in MS Word format) to Jacee Liau at [Confidential Information], quoting the job title and reference number JL 17242
Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.
(EA License: 21S0597 ; Registration ID: R1107902)
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Date Posted: 19/12/2024
Job ID: 103430797