This is a key role at the heart of our people and culture agenda.
At Vistra, our purpose is progress - and this role exists to ensure our people understand, feel connected to, and are inspired by that purpose every day.
The VP, Communications & Engagement is responsible for designing and delivering the strategies, programmes, and content that shape our colleague experience, build a strong performance culture, and guide our people through change. This role sits at the intersection of communications, culture, and transformation - and is a trusted partner to leaders across the business.
The purpose of the role is to deliver the internal communications and colleague engagement agenda, driving a purpose-driven performance culture through compelling communication, behavioural change, and meaningful colleague experiences. The role will develop and implement change communication strategies, activate engagement programmes, and act as a strategic advisor to leaders - ensuring our people are informed, engaged, and empowered to deliver our business goals.
Key Responsibilities:
Colleague Experience & Engagement
- Design and deliver a colleague engagement strategy that reflects our culture and values, targeting leaders, managers, and colleagues to build advocacy and support organisational objectives
- Act as a culture champion and storyteller - an internal custodian of our purpose, values, and ways of working
- Use data and insights (engagement surveys, listening tools, feedback mechanisms) to inform and continuously improve engagement strategies
- Execute colleague programmes that build engagement, support talent, and meaningfully enhance the colleague experience
- Partner withPeople/HR to strengthen engagement across the organisation
Change Management& Communication
- Develop and implement change communication strategies to support transformation programmes (operating model, organisational structure, digital and technology change)
- Build trust, manage resistance, and embed behaviours that deliver successful change outcomes
- Create structured communication plans for complex, multi-stakeholder change initiatives
- Support and coach managers and leaders on navigating change - translating complex transformation into clear, human narratives
Leadership Communication
- Provide communication support and coaching to senior managers and leaders
- Partner with HRBPsand business leads to define communication priorities
- Develop leadership messaging that builds alignment, trust, and engagement across the organisation
Content &Channel Strategy
- Lead delivery of the internal content strategy (digital and in-person), producing high-quality, targeted, and timely content that supports commercial objectives and showcases culture and employer brand
- Manage internal channels and editorial calendar, building relationships with content contributors across the business
- Develop and maintain the core internal narrative - connecting colleagues to purpose, vision, and strategy
Measuring Impact:
- Define success measures and establish processes to track impact through clear metrics
- Evaluate data and insights to monitor progress and propose improvement opportunities
- Report on colleague engagement outcomes, reflected in survey results and feedback mechanism
Key Requirements:
- Communication Strategy: Track record of developing and delivering communication and engagement programmes that foster culture and build employer brand
- Leadership Engagement: Experience working with senior leaders and acting as a trusted communications partner
- Content Development: Strong written and verbal communication skills, with the ability to craft compelling narratives across multiple formats and channels
- Project Management: Ability to prioritise and manage multiple projects with competing deadlines and stakeholders
- People & HR Partnership: Experience working in close partnership with HR/People teams to align communications with talent, performance, and culture strategies
- Digital & Social: Familiarity with internal digital channels and tools as engagement platforms
- Adaptive and confident in navigating a matrix structure
- Strong business acumen - understanding of the business landscape and its impact on people and culture
- Highly self-motivated, organised, and able to work independently
- Empathetic communicator who can translate complex ideas into clear, engaging messages for diverse audiences
