Develop segmented customer promotions strategy and determine customer promotions for the respective segments
Spearhead and execute new activities to grow the business and generate leads for subsequent engagement
Lead negotiations internally and externally to secure resources and budget for the team
Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines
Marketing execution
Execute your planned campaigns from end-to-end. Work with internal and external stakeholders on securing marketing channels, producing campaign visuals, crafting marketing copy and selecting the leads criteria for your campaign
Experiment with different copies and visuals
Campaign tracking and iteration
Track website traffic and the performance of campaigns. With the data, hypothesise, make tweaks and iterate
Monitor paid marketing campaign statistics. Flag areas which need improvement and follow-up closely with Performance Marketing team and our external agency
Grow online-to-offline channel
Data analyses and management
Drive and hold accountability for the Profit & Loss targets to achieve our DBS General Insurance and Digital Insurance targets
Collaborate with Business Analytics to analyse performance of the key business drivers and levers
Recommend next steps and lead the team to iterate for better performance
Attend to requests for data and submit explanations for business performance
Business forecasting and reporting
Lead business forecasting and target setting
Prepare business forecasts and presentation materials for senior management and reviews with insurance partners
Update senior management on General and Digital Insurance business via monthly reporting forums
Ad-hoc duties
Involvement in special projects or other ad-hoc tasks
Operational and administrative matters related to campaign setup and fulfilment
Requirements
Bachelor's degree in a related discipline
Strong written skills and a keen eye for detail
Prior experience in insurance and marketing will be a plus
Strong stakeholder management skills and presentation skills for senior mgmt. reporting
Strong ability to communicate clearly in meetings, emails and presentation decks
Team player with good organisational and interpersonal skills
Able to be flexible, follow tight deadlines, organise and prioritise work
Strong in Microsoft Word, Excel and Powerpoint
Able to work in a fast paced and dynamic environment
