Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We're committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who careabout each other, about UiPath, and about our larger purpose.
Could that be you
Why UiPath
At UiPath you'll shape the future of Agentic Automation in one of the most dynamic regions
in tech. You'll have the autonomy to innovate, a world-class product portfolio, and the
support of a passionate global team. Join us and help enterprises across APAC transform the
way work gets done.
About The Role
UiPath is redefining enterprise automation with Agentic AI. We're looking for a seasoned VP
of Marketing, APAC to accelerate our next stage of growth across the region. You'll own end-to-end regional marketingfrom field programs and digital
demand to PR/comms. Partnering closely with regional GTM leadership, you'll turn global
strategy into local pipeline, brand influence, and customer success.
What You'll Do
- Build and execute the APAC marketing plan aligned to revenue targets, segment
priorities, and partner motions.
- Lead field marketing, digital demand working with the global team, events, ABM,
PR/AR, social, and partner marketing to drive opportunities and accelerate deals.
- Work closely with the BDR organisation, driving pipe gen, enablement, and
conversion.
- Localise global campaigns and create region-specific plays for enterprise and
commercial segments.
- Own regional brand and thought-leadership strategy,earned media, analyst outreach,
executive visibility, and customer advocacy.
- Partner with Sales, Partner, and Customer Success leaders to align territories,
coverage models, and account plans.
- Establish a data-driven marketing engine: forecasting, budgeting, and reporting
against pipeline, attribution, and ROI goals.
- Build and mentor a diverse, high-performing team across multiple countries and time
zones.
What You'll Bring
- 12+ years experience in B2B tech marketing, including 5+ years leading multi-
country APAC teams for a high-growth SaaS or enterprise software company.
- Proven success scaling field + digital demand programs that deliver >$200 M pipeline
annually.
- Hands-on expertise in regional demand generation, marketing automation, and
pipeline analytics.
- Strong background in PR/AR and executive communications to build a strong PR &
thought leadership program across the region.
- Demonstrated ability to influence GTM, product, and exec stakeholders and to
operate as part of a Global Demand Gen leadership team.
- Fluency in English; additional languages a plus.
- Willingness to travel 30 %.
Maybe you don't tick all the boxes abovebut still think you'd be great for the job Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion can't be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures, visit our privacy policy.
