Vice President – Digital Experience Platform

Position Summary

We are looking for a seniortechnology leader to own and drive the Digital Experience Platform (DXP)strategy across CRM, CMS, Marketing Technology (MarTech), and AI-drivencapabilities. This role is responsible for defining the platform vision,aligning cross-functional stakeholders, and delivering measurable businessoutcomes through digital transformation initiatives.

Key Responsibilities

. Define and execute the enterprise-wide DXP strategyencompassing CRM, CMS, MarTech, and AI/ML platforms.

. Lead platform selection, vendor evaluation, andarchitecture decisions for tools such as Salesforce, HubSpot, Adobe ExperienceManager, Sitecore, Optimizely, and similar.

. Drive the adoption of AI and machine learningcapabilities across personalisation engines, predictive analytics, chatbots,and content intelligence.

. Build and manage a high-performing team of solutionarchitects, platform engineers, and digital specialists.

. Establish governance frameworks for data management,integration standards, and platform lifecycle management.

. Own the DXP roadmap and align it with business goals,customer experience objectives, and revenue targets.

. Partner with Marketing, Sales, Product, and ITleadership to ensure seamless omni-channel customer experiences.

. Manage vendor relationships, contracts, SLAs, and totalcost of ownership across the MarTech stack.

. Evaluate and pilot emerging technologies includinggenerative AI, conversational AI, and agentic AI for customer engagement andoperational efficiency.

. Establish KPIs and dashboards to measure platformadoption, engagement, ROI, and customer lifetime value.

Requirements

. 12+ years of experience in digital technology, with atleast 5 years in a leadership role overseeing CRM, CMS, or MarTech platforms.

. Proven track record in enterprise platform strategy,selection, and implementation across multiple business units or geographies.

. Deep expertise in at least two of the following: CRM(Salesforce, HubSpot, Microsoft Dynamics), CMS (Adobe AEM, Sitecore,Optimizely, WordPress VIP), MarTech (Marketo, Braze, Segment, CDP platforms).

. Strong understanding of AI/ML applications in digitalexperience, including personalisation, NLP, recommendation engines, andgenerative AI.

. Experience with cloud platforms (AWS, Azure, GCP),API-first architectures, and enterprise integration patterns.

. Excellent stakeholder management and communicationskills with the ability to influence at C-suite level.

. Bachelor's degree in Computer Science, InformationTechnology, or related field. MBA or Master's degree preferred.

Preferred Qualifications

. Certifications in Salesforce, Adobe, or equivalentplatforms.

. Experience with composable/MACH architecture(Microservices, API-first, Cloud-native, Headless).

. Familiarity with data privacy regulations (PDPA, GDPR)and their impact on MarTech strategy.

Prior experience in consulting, SaaS, or digital agencies servingenterprise clients.