Key Responsibilities:
Vendor Relationship Management:
- Build and maintain strong, strategic relationships with key technology and solutionvendors (e.g., hardware manufacturers, software providers, cloud vendors).
- Act as the main point of contact for all vendor communications, ensuring alignmenton business goals and objectives.
- Ensure smooth collaboration between vendors and internal teams, addressing anyissues or concerns promptly.
Business Development and Revenue Growth:
- Drive joint business development efforts with vendors to create and execute go-tomarket(GTM) strategies, including marketing initiatives, joint solutions, and integrated product offerings.
- Work with vendors to expand the company's portfolio, leveraging vendor capabilitiesto enhance service offerings and drive business growth.
- Identify and develop new revenue opportunities with vendors, focusing on increasing sales through vendor partnerships.
Program Management and Execution:
- Develop and manage vendor alliance programs, including partner enablement, jointsales activities, co-marketing programs, and incentive structures.
- Lead the execution of strategic initiatives, ensuring alignment with company goals, timelines, and budget.
- Provide guidance and support to internal sales, marketing, and technical teams inutilizing vendor solutions to meet customer needs.
Vendor Enablement and Training:
- Ensure internal teams are trained on the latest products, solutions, and updatesfrom vendors, enabling them to effectively sell and support vendor technologies.
- Create and manage vendor-specific enablement materials, including trainingresources, product documentation, and sales collateral.
- Collaborate with vendors to organize training programs, certifications, and workshops for internal teams and channel partners.
Joint Marketing and Promotion:
- Collaborate with vendors on co-branded marketing campaigns, product launches,and promotional activities to drive awareness and lead generation.
- Manage and execute vendor-related marketing initiatives, ensuring alignment withoverall company marketing strategy and objectives.
- Track and report on the effectiveness of joint marketing efforts, optimizing campaigns for better results.
Sales Support and Enablement:
- Support the sales teams by providing vendor-specific solutions and sales materials,helping them to position vendor products effectively during customer engagements.
- Assist in identifying and closing high-value deals by leveraging vendor solutions and expertise.
- Coordinate with the vendor's sales teams to enable joint sales opportunities, ensuring alignment on sales targets and strategies.
Performance Tracking and Reporting:
- Monitor and measure the performance of vendor alliances against key metrics, such as revenue generation, deal closure rates, and market share growth.
- Prepare regular reports and updates for senior management on vendor performance, partnership activities, and potential opportunities or challenges.
