Looking to take your career to the next level Then this role is for you!
First Page is a certified GREAT PLACE TO WORK and a global digital
marketing firm that transforms the way companies do business online. Since
2011, our mission has been to create amazing digital experiences through
game-changing digital strategies.
As APAC's highest-rated digital agency, we've experienced rapid growth and
won multiple awards for excellence across performance marketing, creativity,
and innovation. Our team of digital experts across the globe works
collaboratively to deliver measurable success for our clients — and we want
you to be part of that journey.
The Opportunity
We're on the lookout for a talented CRO Specialist who lives and breathes
Conversion Rate Optimisation and has a strong understanding of UX, SEO,
and PPC.
This role is perfect for someone who's passionate about data-driven decision
making, thrives in a fast-paced environment, and enjoys solving complex
digital challenges for big brands. You'll join a world-class performance media
team that's driven by collaboration, curiosity, and creativity.
What You'll Be Doing
As our CRO Specialist, you'll work hand-in-hand with our marketing,
analytics, design, and account servicing teams to implement cutting-edge CRO strategies that maximise client performance and user experience.
Key Responsibilities
- Lead the development and execution of conversion and UX strategies, from data-driven ideation through testing, analysis, and optimisation.
- Deliver end-to-end project management — planning, execution, delivery, and ongoing growth.
- Build strong relationships with clients and internal stakeholders, ensuring smooth communication and seamless delivery.
- Conduct A/B and multivariate tests to identify performance-boosting insights.
- Perform UX and conversion audits including:
- Website and analytics reviews
- User journey and heuristic analysis
- Wireframing and information architecture evaluations
- Task flows, user scenarios, and persona development
- Use quantitative and qualitative research methods to uncover insights and improve user journeys.
- Collaborate closely with internal teams (design, analytics, paid media, SEO) to deliver high-impact CRO programs.
- Provide continuous data-driven recommendations that help clients achieve and exceed KPIs.
- Translate complex testing results into clear, actionable insights for clients.
- Take full ownership of CRO program success for multiple client accounts — celebrating wins and learning from challenges.
- Contribute to and refine best practices and workflows to ensure consistent quality, scalability, and communication across teams.
What We're Looking For
You're a strategic thinker and data storyteller who loves turning insights
into action. You're organised, analytical, and passionate about creating
exceptional online experiences.
Requirements
- Minimum 2 years experience in Conversion Rate Optimisation (CRO).
- Solid knowledge of UX strategy, data analytics, A/B testing, and heatmap analysis.
- Proven ability to collaborate across multiple channels — SEO, PPC, content, and design.
- Excellent project management and communication skills.
- A self-starter who can manage deadlines, juggle priorities, and deliver quality results.
- Passion for continuous learning, experimentation, and process improvement.
Preferred Tools & Platforms
- Web Analytics: Google Analytics, Adobe Analytics, Microsoft Clarity
- Heatmap/User Behaviour: Hotjar, Microsoft Clarity
- A/B Testing: VWO, Adobe Target
- Experience with usability testing and user interviews is a plus.
Why You'll Love Working at First Page
- Join an award-winning global agency and collaborate with some of the brightest minds in digital.
- Be part of a dynamic, innovative culture that values growth, creativity, and fun.
- Work with major international brands and high-impact projects.
- Access to the latest digital tools and continuous learning opportunities.
- Competitive salary package and strong career development pathways.
