Job Description:
We are seeking a forward-thinking individual to join the Brand and Growth Team dedicated to assisting functional team leaders in defining omnichannel user growth and activation strategies. As a Growth Expert, you will be mainly focused on improving the incoming traffic's conversion rate, and continuous active users via improvements of in-app experience. You will work with multiple areas and levels of stakeholders, providing deep insights and discovering opportunities through data-driven analysis, planning strategies, and steering the project end-to-end.
- Deep dive and analyse user needs and business pain points both on and off the platform, identifying new user growth opportunities covering paid media, user experience and offline initiatives.
- Apply functional knowledge in digital marketing, e.g., media buy, CRM, or basic product design, to conduct high-level analysis and provide strategic insights able to refine operation strategy based on a framework with ROI in mind
- Develop and execute growth strategies by leveraging major social media platforms (Facebook, TikTok, Instagram, YouTube), experimenting with innovative tactics to drive user acquisition and engagement
- Collaborate with other functional leads within the Business and Growth team as well as with local marketing teams, translating strategies into actionable plans
- Understand user segmentation, be able to dive deep into user growth topics and segmented actions, and work with cross-functional regional teams
- Work closely with product, development, data, and other relevant teams to constantly improve user experience for growth purpose
- Maintaining ongoing reporting and tracking the progress of growth initiatives
Requirements:
- Bachelor's degree and above in any field
- Minimum 3 years of total work experience
- At least 1 year of experience working on user growth topics
- Proficient in Excel and strong in data analysis
- Strong business acumen, execution, innovative thinking, and adaptability
- Good communication and stakeholder management skills
