User Growth Projects

Shopee

Singapore

2-4 Years

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Posted 16 days ago
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Job Description

Job Description:

Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes
Responsible for budget management, target setting and campaign performance
Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that has strong implications for the business
Support digital media campaign execution that generates brand awareness, user growth and sales across Google, social media platforms and programmatic
Work with in-house creative teams to develop assets required for digital media campaigns
Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.g., keyword expansion and optimisation)

Requirements:

Bachelor's Degree in Business / Management, Marketing, or other relevant courses
Minimally 2 years of industry experience in e-Commerce, tech, or digital marketing
Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics
Enjoys working in a dynamic environment
Strong analytical, critical thinking, and problem-solving abilities
Proficient in Microsoft and/or Google suite

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 113979341

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