Role Overview
As the User Growth Manager, you won't just buy traffic; you will build an automated growth machine. In the RegTech space, trust is hard to earn and easy to lose. Your mission is to leverage AI-driven performance marketing and behavioral data to identify, capture, and convert high-value B2B leads across the global digital landscape.
Key Responsibilities
- The AI Performance Stack: Own and optimize digital budget for performance marketing campaigns. You will lead the transition from traditional SEO to GEO (Generative Engine Optimization), ensuring our brand is the top recommendation in AI search agents.
- Automated Conversion Funnels: Design and deploy Self-Optimizing Funnels where AI agents conduct real-time A/B testing on landing pages and ad copy based on user intent signals.
- Hyper-Personalized Growth: Utilize LLM-powered enrichment tools to scrape LinkedIn and industry databases, creating personalized Value Propositions for thousands of prospects simultaneously.
- Retention Engineering: Work with the product team to build In-App Growth Loops, using behavioral triggers to turn active users into internal advocates through automated referral programs.
- Social Authority Building: Manage the personal brands of our key executives on LinkedIn, ensuring they are seen as Thought Leaders in the AI and RegTech space through consistent, high-value engagement and commentary.
- Multimedia Orchestration: Lead the production of AI-generated video and audio content (e.g., AI-hosted podcasts or synthetic product demos) to ensure our brand remains at the forefront of digital trends.
- Community & Narrative: Monitor global regulatory shifts (FATF, MAS updates, etc.) in real-time and use AI to draft Instant Reaction pieces that position us as the first-mover on industry news.
Who We Are Looking For
- Experience: 5+ years in Performance Marketing or Growth Engineering (FinTech/RegTech preferred).
- Tech-Native Skills: * Expertise in Data Analytics (SQL/Python) and Growth Infrastructure (Segment, HubSpot, Amplitude). Advanced Prompt Engineering for creative scaling and intent-based targeting.
- Attributes:The Scientist: You view every marketing dollar as an experiment and demand statistical significance before scaling. Automation Obsessed: If a task takes more than 10 minutes and happens twice a week, you've already tried to automate it via Make.com or Zapier. The Storyteller: You can take a boring 50-page regulatory document and find the hook that makes it a must-read for a CEO.
Advantage and Benefits
- Creative Autonomy: You have a mandate to experiment with the latest beta versions of creative AI tools before they hit the mainstream.
- Global Reach: Your work will be the face of a Singapore-born RegTech leader scaling across Europe, the Middle East, and Asia.
- Direct Access: Work closely with the CEO and Product leads to translating the future of RegTech into a compelling public story.
