Overview: Responsible for driving global organic traffic growth across all platforms via SEO (Search Engine Optimization) and ASO (App Store Optimization)
Key Responsibilities:
- SEO Strategy & Execution: Develop and implement search engine optimization strategies to improve the product website's search rankings and drive significant traffic growth.
- ASO Optimization: Oversee operational optimization for Google Play and the iOS App Store. Collaborate with Paid Growth, Product, and other cross-functional teams to formulate and execute optimization plans that drive organic app install growth.
- Data Analysis: Perform deep-dive analysis of the conversion funnel; monitor core metrics such as registration rate, paid conversion, and ROI to generate actionable data insights.
Requirements:
- 3+ years experience in either SEO or ASO; Social or Entertainment vertical preferred.
- Strong analytical skills with a proven ability to identify issues & develop optimization plans through data.
- Excellent communication skills; fluency in both Mandarin Chinese and English is required.
- Based in Singapore; Singapore Citizen or Permanent Resident (PR) only.
职位名称: 用户增长经理(SEO & ASO)
职位概述:负责全站自然流量的获取与增长,通过SEO(网页端搜索优化)与ASO(应用商店优化)提升产品的全球搜索可见度与获客效率。
核心职责:
- SEO 战略执行: 制定并实施搜索引擎优化策略,提升产品网站的排名和量级增长。
- ASO 优化: 负责Google Play及iOS App Store的运营优化,与推广、产品等团队协作,制定优化方案提升App自然量增长。
- 数据分析: 深度分析转化漏斗,监控注册率、付费转化、ROI等核心指标,产出数据洞察
任职要求:
- 3年+海外SEO或ASO实操经验,有社交/泛娱乐App成功案例者优先。
- 具备极强的数据分析能力,能通过数据发现问题并快速制定优化方案
- 沟通与统筹能力出色,中文和英语流利,可作为工作语言。
- 岗位base新加坡,需要是新加坡公民或者PR。
