Execute overseas marketing campaigns for mobile games through self-managed media buying, primarily on global advertising platforms
Monitor and analyze advertising performance data, and proactively propose optimization and improvement strategies.
Consolidate and evaluate the performance of different ad creatives, and provide insights and direction to the creative team on asset development.
What We're Looking For
At least 3 years of experience in overseas media buying within the gaming industry experience with Western markets and SLG games is preferred.
Familiar with account operations on platforms such as Meta Platforms (Facebook), Google, and TikTok candidates with experience managing cumulative ad spend exceeding 1 million on a single platform are preferred.
Strong data analysis and insight generation skills, with solid logical thinking abilities.
Working proficiency in Chinese is preferred to support collaboration with Chinese-speaking stakeholders and teams
