Role Summary
Lead and grow B2B and B2C sales for the travel business (flights, hotels, packages, MICE and ancillary services). Own revenue targets, manage key accounts, build channel partnerships, and drive high-conversion pipelines using CRM and data.
Key Responsibilities
- Sales Strategy & Targets
Develop and execute quarterly sales plans to achieve revenue, margin, and conversion KPIs.
Build pricing and bundling strategies for packages, corporate travel, and MICE. - Pipeline & Account Management
Source, qualify, and close leads (corporates, schools, associations, group tours).
Manage renewals and upsell/cross-sell ancillary products (insurance, visas, transfers). - Corporate & Channel Partnerships
Negotiate SLAs and preferred-supplier deals with airlines, hotels, DMCs, cruise lines, OTAs.
Set up reseller/affiliate programs manage travel fairs and roadshows. - Product & Revenue Enablement
Coordinate with operations to design itineraries and group departures based on demand.
Monitor yield and margins run promotions based on seasonality and load factors. - Digital & CRM
Maintain accurate pipeline in CRM (stages, probability, forecast).
Drive email/WhatsApp campaigns and OTA listing optimisation to increase enquiries and conversions. - Tendering & Proposals
Prepare proposals, quotations, and tender submissions for corporate/MICE requests.
Present solutions, conduct product demos, and lead negotiations to closure. - Customer Experience & After-Sales
Ensure service recovery and NPS targets collect testimonials/case studies. - Market Intelligence & Compliance
Track competitor pricing, airline promotions, and travel advisories.
Adhere to PDPA, STB Travel Agents regulations, and supplier contract terms.
KPIs / Performance Metrics
- Monthly/quarterly sales revenue and gross margin
- Lead-to-win conversion rate and average deal size
- Corporate account retention/renewal rate
- MICE/group bookings closed per quarter
- Aged pipeline health and forecast accuracy
- Customer satisfaction/NPS and complaint resolution TAT
Qualifications & Experience
- Diploma/Degree in Business, Marketing, Tourism or related field.
- 3-7 years sales experience in travel/tourism (corporate/retail/MICE).
- Proven record meeting or exceeding sales targets in a travel environment.
Skills & Competencies
- Strong negotiation and relationship-building skills with airlines, hotels, DMCs.
- Commercial acumen in pricing, yield, and margin management.
- Excellent proposal writing and presentation skills.
- Data-driven mindset proficient with CRM (HubSpot/Salesforce), Excel/Google Sheets.
- Working knowledge of GDS (Amadeus/Sabre/Galileo) and OTA platforms is an advantage.
- Clear communication in English additional languages are a plus.
Tools/Systems (as applicable)
- CRM (HubSpot/Salesforce), Booking engines/OTA dashboards,
GDS (Amadeus/Sabre/Galileo), MS Office/Google Workspace, WhatsApp Business.
