ABOUT SHISEIDO TRAVEL RETAIL
Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido's global duty-free business which specializes in accelerating the growth of Shiseido's brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Cl de Peau Beaut, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.
MAIN PURPOSE
The Visual Merchandising Senior Executive plays a vital role in creating and executing the standard visual merchandising guidelines to enhance the aesthetic appeal whilst ensuring consistency for counter displays, planograms for new/existing counter openings and promotions across Travel Retail Asia Pacific (TRA) for NARS and Fragrances.
Reporting to the Visual Merchandising Assistant Manager, you will be assigned to manage a portfolio of brands (NARS and Fragrances). You will be responsible for ensuring that seasonal updates for the assigned brands are implemented promptly.
KEY RESPONSIBILITIES
Your responsibilities include:
- Develop VM guidelines in alignment with the brand, specifically for new launch/conceptualization, POSM research, quality control, and implementation plans.
- Assist with forecast of VM display tools for seasonal launches and counter openings.
- Collaborate with the Retail Design team to adapt planograms, animations, outposts, and seasonal launches guidelines specific to TRA region.
- Work with the Project Management team for new counter openings, renovations and ordering of VM counter tools.
- Collaborate with Marketing and Commercial teams to understand market needs to maximize products exposure and optimize sales potential.
- Coordinate and manage counter maintenance and changeover installations.
- Manage and liaise with vendors to ensure that POSMs are produced qualitatively and delivered within the stipulated timeline.
- Develop and strengthen the vendor's ability to meet the Brands standards and expectations.
- Ensure that the visual merchandising guidelines are consistent with the brand's aesthetics and are relevant to the region.
REQUIREMENTS
- Degree in Industrial Design, Visual Merchandising, or Graphic Design.
- At least 3-4 years of experience in a similar design environment and demonstrated the ability to manage VM projects independently and proven experience in managing business stakeholders.
- Proficient in Sketchup, Adobe illustrator, Photoshop
- Good sense of design and possess an eye for detail.
- Demonstrate agility and proven experience in operating effectively under tight timelines.
- Ability to multi-task and have experience in liaising with diverse stakeholders.
- Travelling is required (approximately 10-15%)
- Strong interpersonal and communication skills
